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Marketing Management Quiz 7 (25 MCQs)

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1. Planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services refers to
2. Some customers are _____, caring about new developments in their category and seeking out new products.
3. J.D. Power and Associates ranked Jaguar highest in customer satisfaction with dealer service among luxury automotives.
4. A marketing plan is composed of three basic components, namely
5. Who makes the decisions in a Market economic system?
6. The collection of utilities is known as _____
7. _____ refers to producing goods of pre-determined specifications, which helps in achieving uniformity and consistency in the output.
8. Relationship marketing aims at building mutually satisfying long term relations with
9. Many hoteliers no longer claim that they merely offer lodging. Instead, they now stake claims as premier travel providers. This is done to avoid the mistake of defining their core business _____
10. Ajay calls his friend Akash and requests him to sell one of his paintings to Rama's mother. In this transaction who is the marketer?
11. Promotion mix includes
12. Which business unit generates substantial cash surplus due to low industry growth rate and high profit share?
13. What is an example of primary research?
14. Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status
15. As prices for a product decrease,
16. Which function is concerned with making decisions about investments and credit?
17. Which is the part of 'Product Planning' Image?
18. Which is not a digital marketing strategy?
19. The packaging of bread you purchase from a local bakery is an example of
20. Example for a personal factor that influences consumer behaviour is
21. Buy 2 soaps get 1 soap free. Identify the technique of sales promotion.
22. A company following a strategy of advertising the product for a period followed by a period with no advertising is called
23. Why does a company measure productivity?
24. Which of the following can be marketed?
25. Which type of display would be used to promote the sale of a variety of items such as the Buy-one-Get-One free table of products at Publix Supermarkets each week?
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