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Marketing Management Quiz 7 (60 MCQs)

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1. Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
2. Responsible for creating ads and making sure that the ad campaign is finished in the right time frame and budget.
3. Wal-Mart or Target are examples of what type of business represented in our society?
4. Which type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
5. This refers to the perceived benefits and results a customer expects from the product or service
6. This type of Customer Perceived Value refers to any service offered with a product that makes the experience of using the product enhanced.
7. Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships?
8. Percentage of total sales generated by competing companies
9. Who is the father of marketing management?
10. Marketing is the process of
11. People in this category are looking for the highest prices because their motive is to make the most profit.
12. 'Sale upto 50%' is an example of which sales promotion technique?
13. ..... is an act of designing a company's offering and image to occupy a distinctive place in the minds of the target market.
14. Brands may be used for creating awareness, this exemplifies what product performance?
15. Which of the following is a true statement about marketing-research designs?
16. Which type of organization best suits a company who has downsized therefore eliminating some management poistions while trying to increase efficiency?
17. This helps in identifying the target buyers' needs and wants, as well as their rating of competing products in terms of those needs and wants.
18. What do customers need/want, and how can we benefit society?
19. Who makes the decisions in a Traditional economic system?
20. Which is the main feature of publicity?
21. Which of the following statements best defines the term promotional mix:
22. Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth. These people are knows as market
23. Which of the following is an example of specialty advertising:
24. What contains tactical guidelines for the marketing programs and financial allocations over the planning period?
25. Customers often use price to evaluate the ..... of a product or a firm's .....
26. Rama calls her friend Rita and requests her to sell one of her paintings to Rama's mother. In this transaction who is the marketer?
27. "I do not know which of these my girlfriend would like best. I had better come back at another time." Which kind of customer would make these statements?
28. Select the factor based on the explanation:Packaging is important so that it grabs the customer's attention and has correct information on it.
29. Which economic utility increased when Bid Ed's 24-Hour Diner recently began accepting VISA and Mastercard?
30. Two ways to motivate employees
31. ..... is an international organization that prepares high school and college students for careers in finance, hospitality, management, and marketing. a. DECA b. FFA c. Student Government d. Spanish Club
32. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
33. Marketers identify segments best when iterating between two approaches. What are the two approaches?
34. Which of the following guidelines should you follow when completing a job application form:
35. Why is MM needed?
36. Which is one reason why an employee might write a business letter?
37. The process through which two or more parties come together to obtain the desired product or service from someone,
38. ..... channels consist of company salespeople contacting buyers in the target market.
39. The employees of a home-improvement warehouse are expert craftspeople who enjoy giving customers advice about do-it-yourself projects. The employees' advice increases the ..... utility of their goods.
40. Which of the following is NOT one of the four philosophies of marketing?
41. It's not unusual to see a segmentation study comprised of some usage variable (e.g., heavy vs. light users) or some attitudinal variable (e.g., positively inclined toward our brand vs. loyal to a competitor). What type of variable is it usually cross-tabbed with?
42. One way for salespeople to answer a customer's question about the difference between two items is to explain
43. Economics is the study of how a nation uses its resources. The resources, or factors of production, in an economy include:
44. Name the term which is a part of a BRAND which can be spoken
45. Jim's business is not selling goods as well as it did when the business first opened. Competitors have dropped their prices which has increased demand. What marketing activitity should Jim consider revisiting to increase his sales?
46. Magazines and pastries are examples of:
47. What type of market likely exists when a local automobile dealer has many cars for sale at low prices but demand is low?
48. One difference between business ethics and the law is that business ethics
49. Measuring brand equity includes includes brand audits, brand tracking, and .....
50. ..... is the set of all actual and potential buyers of a product or services.
51. Which is not a stage in the technology life cycle
52. ..... is the idea that consumer will not buy enough of the company's products unless the company undertakes large-scale of selling and promotion effort.
53. This P is not a part of the 7Ps of marketing mix?
54. Those who make decisions that affect the whole company (CEO, president, COO, CFO, vice president).
55. Brigette works for Rising Bakery Company. She manages the bakery's inventory at 25 supermarkets by refilling stock and maintaining the stores' Rising Bakery displays. What is Brigette?
56. A market is people or organizations that have
57. To promote its summer menu, Danielle's Diner plans to e-mail a $ 5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
58. The development of goods and services that best satisfy consumer needs and wants is a major goal of
59. Discipline that follows a rule infraction
60. The primary purpose of placing headings and subheadings in a long business report is to
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