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Marketing Management Quiz 21 (25 MCQs)

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1. Marketers identify segments best when iterating between two approaches. What are the two approaches?
2. Company ABC is interested in better understanding how different groups of customers feel about its product. In order to do this, Company ABC will need to
3. Select the technique and example used in pricing products.Technique:Pricing products in a given category at a particular price. Pricing Example:Pricing all pants at $ 25, $ 45, and $ 65.
4. Pricing is often used in a firm's _____ strategy.
5. Element of promotion mix
6. Marketing is a _____ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
7. Politicians use marketing techniques to promote their platform or
8. Brand concept not includes
9. The major objective of economists to monopolies is
10. This refers to the perceived benefits and results a customer expects from the product or service
11. An entrepreneurial person employed by a corporation and encouraged to be innovative and creative is referred to as
12. What are you as a marketing team create.
13. It is helpful to think of goods and services as _____
14. Customer's satisfaction alone can ensure success. Which marketing concept holds this view?
15. This is a branding strategy that occurs when a business creates multiple brand names toappeal to different market segments.
16. Which of the following is an example of causal research?
17. Identify the purpose for a business to use inventory control systems.For example, by controlling how much products are in inventory will help businesses identify theft in their company.
18. The "Call of Duty" video game used a Jeep brand vehicle in the game. The manufacturer of theof Jeep created a special edition "Call of Duty" Jeep that consumers could buy. This is anexample of
19. All foreign marketing operations are planned and carried out with little or no difference in product formulation and specifications, pricing strategy, distribution and promotion measures. The firms orientation is
20. Many people want a Mercedes, only a few are able to buy. This is an example of _____ .
21. Subdividing of market into homogeneous subsections of customers is referred to as
22. Computerized databases make it possible for marketing researchers to
23. Which one of the following factors is not relevant to price fixation?
24. The first level of management in a company is typically
25. Why is market segmentation carried out?
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