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Marketing Management Quiz 4 (60 MCQs)

Quiz Instructions

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1. What is the term that describes the decisions a company makes regarding all of the different types of products the company will sell?
2. AMONG THE 3 TYPES OF DIVERSIFICATION STRATEGIES, ..... IS A MUCH RISKIER STRATEGY THAN THE 2 OTHER TYPES.
3. For the security precaution listed below, select the option(s) that would help deter shoplifting, robbery, or employee theft. Use S, R, and ET to indicate your choiceLimit amount of cash on site
4. The main function of ..... is to provide information required by law.
5. This is a deeply held commitment to rebuy or patronized a preferred product or service.
6. The policy at Will's Hardware store is that if you find a lower price at a competitor's store, they will match the price. This is known as a goal in pricing where the firm will meet the .....
7. Which of the follwong is non-personal and non-paid form of promotion mix?
8. Marketing plans help marketers understand past decisions and outcomes better so that they can avoid .....
9. Haiti's economy is based mainly on agricultural products such as coffee. This is considered which type of economic system?
10. When Lois, a small business owner, decides to become a sponsor in his local community's annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the ..... marketing function.
11. Market ..... is the process of classifying customers by needs and wants.
12. Using the push strategy is most appropriate when .....
13. Decision regarding credit sale belongs to which type of Marketing mix?
14. Yayasan Al-Bukahari is an organization that donates part of its earning to local charity organizations. Yayasan Al-Bukhari has which type of marketing management philosophy.
15. Which of the following is the primary computer-system tool used to input data:
16. Satisfying customer needs and wants while meeting organizational objectives
17. What is the fullname of the reporter in Creating Brand Equity?
18. Refer to a value premium that a a company generates from a product with a recognizable name when compared to a generic equivalent.
19. Where in a marketing plan would a business discuss how it plans to communicate with its customers?
20. A farmer with a produce stand in the yard is an example of a ..... distribution channel.
21. The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music consumers. What type of data would be helpful in this endeavor?
22. The marketing function of ..... is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.
23. According to the production concept, consumers will favor products that are ..... and .....
24. The company's mission, objectives, broad strategies, and policies are set by ..... management.
25. The function of marketing informs about needs and wants of consumers
26. This involves the process and methods used to gather information, analyze it, and report findings related to marketing of goods and services
27. Designing an effective marketing strategy is important
28. The dimension of product mix which measures how closely the different product lines are related is referred to as:
29. ..... is a very economical mode of communication if large number of people are to be reached.
30. Ebay is an example of what type of business represented in our society?
31. ..... is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.
32. A company takes to convert products from concepts to market-ready solutions. The approach is called as .....
33. The inseparability of production and consumption also impacts the interaction between the ..... and the .....
34. IT IS A PROCESS OF MEASURING THE PERFORMANCE OF A COMPANY'S PRODUCTS, SERVICES, OR PROCESSES AGAINST THOSE OF ANOTHER BUSINESS CONSIDERED TO BE THE BEST IN THE INDUSTRY.
35. A company's marketers guess that if they invest in sales force training, sales will increase by 15%. This guess is called a(n) .....
36. What is the definition of a company's core business similar to?
37. One way to obtain reliable and up-to-date information about employment trends in a certain career or field is by
38. What does it takes to become good sales person? except .....
39. There is only one boss. The customer. And he/she can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
40. Main objective of Marketing is-
41. Chick-Fila is an example of what type of business represented in our society?
42. In this type of Organizational Chart there is a chain of command. Where, a higher position, such as Top Management, is valued more.
43. A cardboard box consisting of 10 packets of 1 kg sugar is an example of:
44. To use various software programs, a computer must have a(n)
45. Amy-Jo works for herself selling weight-loss products door to door. This is
46. Computerized databases make it possible for marketing researchers to
47. Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.
48. The Publics does NOT include:
49. J.D. Power and Associates ranked Jaguar highest in customer satisfaction with dealer service among luxury automotives.
50. Which marketing function helps businesspeople forecast how much will be sold in a given period?
51. Which of the following is an advantage of personal selling over advertising in the promotional mix:
52. In this stage of the product life cycle, marketers develop extensions of products and prices are set to beat or match the completion. Sales are at the highest and branding is highly important.
53. The differences in the education and skills of the workforce are reasons why market economies usually experience
54. Which stage has the highest advertisement
55. Which of the following is a force that does NOT affect the Microenvironment?
56. A supersegment is a set of segments sharing some ..... similarity.
57. Which of the following starts from facotry?
58. Which of the following is an important benefit of marketing plans?
59. Rodney just earned his master's degree in Marketing. Based on his education, which job would he be best suited for?
60. The term Brand Loyalty can be defined as:
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