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Marketing Management Quiz 4 (25 MCQs)

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1. What is the use of the Internet in Marketing?
2. Dominique opened a barber shop in his garage six months ago. What type of business does he run?
3. _____ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
4. One advantage of information generated by a marketing-information management system is that the information _____
5. This is the physical container or wrapping for a product.
6. Good marketing is no accident, but a result of careful planning and _____
7. Marketing-orientation consists
8. Statistical Quality Control requires determination of
9. Which of the following items might be included in a marketing plan's appendix?
10. What type of segmentation occurs when a business researches particular regions of the US to market its products to in order to reach the most people?
11. Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?
12. _____ marketing is a new way of performing the task of marketing, made feasible by the advent of new technology, namely the Internet
13. What type of promotion would a company use in order to provide one-on-one contact with the customer to inform them about potential products?
14. In marketing research, primary data can be collected through
15. Department that handles recruitment, hiring and firing, training and other employee matters. They maintain policies, plans, and procedures for the effective management of employees
16. Which type of organization best suits a nationwide department store with each store having 12-15 departments?
17. During this stage of the Product Life Cycle sales increase and competitors are attracted.Features, options, and services are added to the product.
18. This refers to the customer's assessment of the benefits gained from the product or service compared to the cost and competing offers on the market
19. The dimension of product mix which measures how closely the different product lines are related is referred to as
20. Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the _____ side.
21. One of the characteristics of business market is
22. Haiti's economy is based mainly on agricultural products such as coffee. This is considered which type of economic system?
23. During this stage of the Product Life Cycle consumers decide that a product is no longersatisfying their needs or they discover a new and better product.
24. This is not an element of marketing mix
25. Market Research on Pricing includes
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