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Marketing Management Quiz 36 (25 MCQs)

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1. 'Products are not purchased but sold', with which point of view is this statement associated
2. Marketing is a _____
3. How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
4. Which of external theft listed below involves stealing money or merchandise from a store using violence or threats?
5. In an economy, individuals, businesses and the government have a variety of choices on which to spend their money. Once the choice is made, the alternative choices given up are considered
6. Marketing mix involves
7. Intangible items that have monetary value and satisfy your needs and wants are _____
8. McDonald's tailoring its offerings to the country of operation such as Maharaja Mac in India, McItaly in Italy, McLobster in Canada shows that it follows a _____ orientation
9. In the social-cultural arena, marketers may not understand
10. Firms that share similar or the same activity as our main activity in the company are
11. Changes in population characteristics such as age, gender, race, marital status, income and education are examples of change
12. Which of the following is not controllable variable of marketing management?
13. Discipline that follows a rule infraction
14. Which of the following is a true statement about the consensus-building process
15. Making profit by taking advantage of different prices prevailing in different markets is referred as
16. What is an example of an employee reinforcing a service orientation through communication?
17. The function of marketing informs about needs and wants of consumers
18. Four stages in life of a product
19. _____ further spark connection between your business and customer base.
20. Those who make decisions that affect the whole company (CEO, president, COO, CFO, vice president).
21. _____ and _____ are internal factors that affect a business operation.
22. Media publics do NOT include
23. Market control process consists
24. A Marketing database is built as an aid to
25. Employees can demonstrate their customer-service mindset by using good
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