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Marketing Management Quiz 37 (17 MCQs)

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1. When Apple decides to improve features of the iPhone by developing a newer, more up-to date version, they have conducted the marketing function known as _____

2. Satisfaction or Service Quality Gaps occur when the customer's _____ of service and _____ are not aligned.

3. A business uses a _____ strategy to convince customers to select its product over its competitors' products.

4. 'Providing finance at 0%' which of the following adopts this method

5. Determining the group of customers that will be the main target for a company's goods/services is done through

6. Which of the following organizations is meant for promoting small scale industries at district level?

7. _____ develop relationship.

8. Personally communicating with the customer in order to help them purchase a product.

9. Which concept of marketing is customer-oriented?

10. Chris works with connecting computers together in her company so that all users can interest with each other. This is an example of which IT activity?

11. What form of promotion is generally emphasized for complex, technical products sold to industrial users:manufacturing equipment, hospital equipment, or transportation options.?

12. Which among the following is an example for a non-profit organization?

13. Markets including buyers in other countries are called

14. Which of the following is part of Sales Promotion

15. Which of the following is not the stage of new product development?

16. As a small business owner, your productivity goal would be for productivity to

17. _____ informs the type of brand messaging a business uses. Informs connections with customers base by fusing a brand's personality with core values.

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Marketing Management Quiz 37 (17 MCQs)

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