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Marketing Management Quiz 32 (25 MCQs)

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1. A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called
2. Which of the following is NOT a reason for importance of marketing information?
3. The _____ includes 4 basic marketing strategies.
4. _____ includes brand principles, guide story, actions, behaviors and decision making processes.
5. Name the process of creating a unique name and image for a product in the minds of consumers?
6. Marketing intermediaries includes
7. Which one of the following is not element of marketing mix?
8. Creams and medicines are example of _____ products
9. Identify the needs of each division including which digital marketing strategy?
10. _____ is compulsory for advertisement
11. Buzz marketing makes use of _____ to spread the information about the products to other people.
12. Sara is responsible for maintaining and updating the website for a school system. What is her profession?
13. This type of label provides information about product use, care, other features
14. Select the explanation for merchandising-related discounts, Percentage or dollar reduction in the retail price
15. As output of each worker increases,
16. Which is the problem of marketing communication?
17. Which of the following is a good source of internal data?
18. _____ starts after the production of things
19. Action taken prior to an infraction to encourage employees to follow standards and rules
20. Packaging is important not only for protection of the product but also serves as
21. Dove is a personal care company whose brand tone of voice is _____
22. Collecting, analysing and evaluating accurate/appropriate marketing related information is the task of
23. Company's marketing environment consists of
24. Product convenience becomes the _____ product buying motive
25. A brand is a name, term, symbol, design combination of these which identifies the goods or services of one seller or group those sellers and differentiates them from of
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