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Marketing Management Quiz 10 (25 MCQs)

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1. Many companies give a return of part of the purchase price as an incentive for customers to purchase their product is called a
2. Which is the barriers to on-line Marketing?
3. In this stage of the product life cycle, sales are low and competition is low. Customers who seek innovative products are attracted to the company.
4. _____ is the central point in the marketing point of view.
5. Which key word best describes the phrase "intangible products"
6. The brand _____ is the unique, memorable quality of a brand.
7. The total number of products within all product lines of a company is referred to as
8. In which year WTO came into being?
9. Advertising is a part of _____ function
10. Which of the following is not part of indirect distribution channel
11. The marketing manager have to carry out their responsibilities integrating all these factors in the management
12. Which of the following Marketing Functions is concerned with informing the customers about the firm's products?
13. A formal document of what the entrepreneur intends to do to sell enough of the firm's product or service to make a satisfactory profit is called
14. Marketing Process involves
15. Trey hangs posters advertising the school play in local businesses. What marketing function did he implement?
16. _____ is the difference between the benefit a person gains from a product and the costs incurred in obtaining the product.
17. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which of the following concepts?
18. A box containing 20 small boxes of chocolates is an example of
19. Which one is not an example of an open question?
20. The Federal Trade Commission regulates the use of the term & quot;new & quot; and has established a timelimit for the use of the word "new" . How long is that time limit?
21. Given the formula for stock turnover as Net Sales / Average inventory. Use algebra to solve the following problem:What was the average inventory if the stock turnover rate is 5 and the net sales were $ 76, 850?
22. Age, gender, marital status, ethnic background & occupation are statistics often referred to as?
23. THE 4 P's-product, place, promotion, price
24. MIS is a _____ process
25. Which among the following will suit the best as location for a chemical plant?
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