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Marketing Management Quiz 10 (60 MCQs)

Quiz Instructions

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1. In a regional marketing management system, ..... play(s) a key role.
2. Which of the following is not related with marketing mix?
3. The following are the factors which comprise the microenvironment EXCEPT:
4. Which marketing function provides information to consumers will assist them in making a decision to purchase a good or service?
5. THE FIRST STEP IN THE BUSINESS UNIT STRATEGIC PLANNING PROCESS IS .....
6. Marketer is a person who takes ..... part in the process of exchange.
7. Which of the following is NOT a reason for importance of marketing information?
8. Which is the most important component of an effective business letter?
9. 'Ambi Pur', 'Duracell', 'Pantene' etc. are different brands of products manufactured by:
10. Which of the following restaurant assets would be considered intangible:
11. Which of the following jobs does NOT require at least a bachelor's degree? a. Customer Service Representative b. Public Relations Specialist c. Brand Manager d. Marketing Research Analyst
12. Which of the following is most related to the marketing concept?
13. Which of the following pairs of businesses are examples of indirect competitors:
14. A market segment is a:
15. Karam limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines.
16. When Apple decides to improve features of the iPhone by developing a newer, more up-to date version, they have conducted the marketing function known as .....
17. What is one of the benefits of sending a job interview follow-up letter?
18. The famous VW commercial with its famed the tag line "Drivers Wanted" is an example of
19. One advantage of labor specialization by job task is that workers'
20. Which of the following is NOT a possible duty for a professional working in the Marketing Research pathway?
21. "The purchaser purchases the goods which are chief and accessable at everywhere" -Which idea gives about marketing?
22. This is not an element of marketing mix:
23. Filipe is a chef at a restaurant. He always starts with his resources, such as raw vegetables and meats, and then turns them into a fully-cooked meal. When Filipe turns his ingredients into a complete meal, he's taking part in
24. Which of the following products consume maximum time and effort to purchase-
25. A business wants to send a mailing to all customers who have ordered at least $ 2, 500 in merchandise in the past year. To obtain the appropriate list of customers, the business should set the query by
26. Which of the following is not a part of Technological Environment?
27. ..... describe how consumer make purchase decision and how they use and dispose of the purchased goods or services.
28. . Identify the type of appeal used in the following persuasive message: "This new book is written by Dr. Juliet Browne, who holds a doctorate from the Harvard School of Medicine and is the Chair of the World Health Organization."
29. Action taken prior to an infraction to encourage employees to follow standards and rules
30. The ..... assumes that people are resistant to buying product that are not absolutely necessary
31. Which of the following in an example of internal secondary data?
32. The manager of a local restaurant asks all wait staff to hand out customer satisfaction questionnaires to their customers to gather data about customer loyalty, needs, wants, and interests. What marketing function is this known as:
33. Which of the following is part of Socio-Cultural Environment?
34. You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?
35. SHOPPEE AND LAZADA SECURE PARTNERSHIP WITH DIFFERENT COURIER COMPANIES LIKE J & T AND NINJA VAN. THIS IS AN EXAMPLE OF WHAT FORM OF MARKETING ALLIANCES?
36. Who owns a good if the good is used in performing a service for a customer?
37. This refers to strategies intended to establish and sustain desirable customer relationships.
38. Marketing communications can contribute to brand equity by establishing the brand in memory and ..... a brand image.
39. Entrepreneurs may need to approximate Prizm and VALS data, because they are
40. Raising the price of the hot new Christmas toys because of predicted increase demand is an example of which marketing function?
41. Inelastic demand, Multiple sales calls, derived and fluctuating demand, geographically concentrated buyers and direct purchasing are the feature of .....
42. A primary advantage to businesses that use groupware computer applications is that they can
43. Internal capabilities of the company
44. A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18-34 years old. How is the business segmenting the market?
45. Sales Promotion converts future consumer into ..... consumer.
46. The ..... consists of the actors and forces outside marketing that have an effect on marketing management's ability to develop and maintain palmy relationships with its target customer.
47. Marketing Information Management (MIM) helps with:
48. Which of the following is an example of an integrated software application:
49. Which among the following is not an element of marketing mix-
50. '' the purpose of marketing is to generate customer value at profit"Which marketing management philosophy is highlighted in this statement?
51. Eric sends staff members an email stating that their department's performance during the third quarter exceeded the company's goals, so each of them will receive a $ 200 bonus. What technique is Eric using to motivate staff members to continue the good work?
52. Which two pathways most involve being able to handle rejection?
53. Who among the following has propounded the classification of 4P's of marketing?
54. Many people want a Mercedes, only a few are able to buy. This is an example of ..... .
55. All things used in producing goods or services; a source of aid or support that may be drawn upon when needed.
56. Which concept of marketing emphasis on availability and affordability of the product-
57. It is when a customer develops a commitment to a brand and becomes a repeat buyer-sometimes for life.
58. You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the ..... marketing function.
59. Given the formula for stock turnover as Net Sales / Average inventory. Use algebra to solve the following problem:What was the average inventory if the stock turnover rate is 5 and the net sales were $ 76, 850?
60. Which one of the following is a "Generic" name of product?
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