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Marketing Management Quiz 6 (60 MCQs)

Quiz Instructions

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1. Planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services refers to
2. Which of the following exemplifies clear and correct definition what Brand is?
3. The business orientation should not be short-sighted too serve only consumers needs. It should also consider large issues of long-term social welfareThe marketing management philosophy highlighted above is:
4. XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
5. A marketing plan is designed to attract target customers through a set of .....
6. Training employees on safety procedures is an example of which of the following ways to manage risk?
7. What type of segmentation occurs when Bath & Body Works sells a new lotion that will leave skin feeling smooth and younger looking?
8. Marketing is a process which aims at
9. Name the process of creating a unique name and image for a product in the minds of consumers?
10. Customer service representatives fall under which pathway?
11. Scope of ..... is limited but scope of ..... is wider.
12. Advertisment helps in ..... size of business.
13. REMIEL JACOB MONITOR THE CHANGES IN POPULATION TO BE UPDATED IN THE CHANGES HAPPENING IN WHAT ENVIRONMENTAL FORCE?
14. What is the relationship between data and information?
15. Personally communicating with the customer in order to help them purchase a product.
16. It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
17. Charlie wants to be self-employed. Which career in the Marketing, Sales, and Service career cluster has the highest rate of self-employment?
18. Pricing is often used in a firm's ..... strategy.
19. TAMAGOCHI TOY ONLY LAST FOR LESS THAN A YEAR IN THE MARKET. THIS IS AN EXAMPLE OF .....
20. What am I? The purchasing dept. reorders items like office supplies and bulk chemicals on a routine basis and chooses from suppliers on an approved list.
21. What are the four stages in the product life cycle?
22. Which of the following is a consideration in the price element of marketing:
23. The pyramid of corporate social responsibilities contains all of the following components EXCEPT:
24. As output of each worker increases,
25. In a ....., competitors strategic positions in major geographic or national markets are affected by their global positions.
26. What are the streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand.
27. The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is
28. Products which are usually purchased due to adversity and high promotional back up rather than desire are called as:
29. Tangible items are
30. When the demand of a product is inelastic, the firm is in a position to fix ..... prices.
31. The term market may be understood in which of the following contexts?
32. The results of descriptive research are often .....
33. The Underwriters Laboratory seal on an electrical product indicates
34. People in this category are looking for the lowest prices because they want the best value for their money.
35. Employees who arrive at work on time and direct their own work-related activities during the course of the day usually possess positive ..... skills.
36. A ..... is a structured approach to assessing the source s and outcomes of brand equity and the way marketing activities create brand value.
37. Select the factor based on the explanation:Marketers spend a lot of money and research on creating a brand image that customers will recognize and remain loyal to.
38. The changing age structure population.
39. Car dealers emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?
40. Management is important in an organization because it actually
41. ..... are the attributes of a product or service.
42. Example of Non-metalic goods is-
43. Company XYZ has predicted it will sell 3, 000 new microwaves during the "Back to School" sale. Which marketing function is this business using?
44. It is an impersonal and paid tool of promotional mix:
45. Responsible for building and growing a company or organization's brand.
46. ..... is called marketer
47. The results of exploratory research are often .....
48. Characteristics such as shopping patterns and decision-making processes are:
49. ..... is want for specific product backed by ability to pay.
50. The purpose of this marketing function is to set an financial charge for a product that will maximize profit
51. What is the relationship between research purpose and research design?
52. In a company's micro environment all of the following would be considered EXCEPT
53. Gender, age and income are all qualities of what segmentation base?
54. Mel is about to decide which job to take-using only the facts. As she compares and contrasts information about each job opportunity, Mel is showing that she is aware of which decision-making influence:
55. Customer is the ..... of the market
56. Obtaining the money needed to start and operate a business is a marketing function known as .....
57. Eureka Forbes uses its own sales force to reach its prospective customers. Which type of distribution channel is used by Eureka Forbes?
58. A financial advisor receives a bonus for selling a certain mutual fund. Her reason for taking this action, which some consider unethical, might be that the action
59. Which stage has the highest investment cost
60. Which of the following is a true statement about inexpensive, convenience, self-service products;
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