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Marketing Management Quiz 6 (25 MCQs)

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1. Products that move back to the manufacturer for recycling or refurbishing are moving through _____ channels.
2. _____ are useful in providing detailed information about the product, its contents, method of use etc.
3. Environmental issues can be managed by
4. Major household appliances and heavy consumer durables are referred to as
5. New Zealand promotes private ownership of businesses where competition among business owners drives prices. They are considered to be closer to which type of economic system?
6. Which is not a part of branch concept?
7. _____ means that each customer serves as his or her own segment.
8. Which of the tools of public relations describes the financial activities of the company
9. Which of the following in an example of internal secondary data?
10. Which of the following indicates a sales territory?
11. Which is the key feature/features of market as per Baker?
12. Questions having two options for the answers are called as
13. Which type of promotion is used by companies to stimulate sales by offering coupons, giveaways and rebates?
14. What is the measure of the output of a worker, machine, or an entire national economy in relation to the creation of goods and services to produce wealth?
15. Which of the following is not included in 7 P's of services marketing?
16. Andy created a database to collect customer information for his bed and breakfast. This is an example of which entrepreneurial function?
17. A manger whose main job is to direct the work of employees
18. Which is one way businesses use computer technology to obtain information to improve their product or service mix?
19. Services are more _____ than goods.
20. What do customers need/want, and how can we benefit society?
21. Involves using a single marketing strategy to reach all customers
22. A marketing effectiveness review is part of _____ control.
23. Customer is the _____ of the market.
24. Analyzing information and making decisions about what needs to be done
25. Following is a Macro environmental force EXCEPT
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