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Marketing Management Quiz 5 (60 MCQs)

Quiz Instructions

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1. What is the goal of Marketing Management?
2. In which testing the company with the new product specifies the number of stores and geographic locations it wants to test?
3. Which of the following is an example of a right that workers should expect to have in the workplace:
4. The principle of ..... implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.
5. IT CONSISTS OF PEOPLE, EQUIPMENT, AND PROCEDURES TO GATHER, SORT, ANALYZE, EVALUATE, AND DISTRIBUTE NEEDED, TIMELY, AND ACCURATE INFORMATION TO MARKETING DECISION MAKERS.
6. Deciding how goods get into customers hands is:
7. A marketing-research project that gathers sufficient information to help the business in its decision making would be described as
8. Buy 'LED Television and a DVD Player' for Rs. 30, 000. This is an example of:
9. Modern concept of marketing starts with:
10. When a company sets a price for a product, which of the following are considered?
11. Which of the following is NOT usually defined as an element of the marketing mix?
12. Mansi, a shoe manufacturer for school students, decided to maximise profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production.Identify the marketing management philosophy adopted by Mansi.
13. A business's brand promise is intended to accomplish which goal?
14. Symbol is used in which cases?
15. External marketing data comes from sources outside the business such as .....
16. Ken is developing a web page for a new bed-and-breakfast inn. He wants to add information on the web page that describes local tourist attractions and restaurants. To allow website visitors the ability to visit these other websites from the bed-and breakfast inn's website, Ken should create
17. Which is not the mode of labelling?
18. Performance that one party can offer to another that is essentially intangible is known as .....
19. Which of the following is an example of excess demand:
20. IT REFERS TO THE QUALIFIED AVAILABLE MARKET THAT THE COMPANY DECIDES TO PURSUE.
21. One company licenses another to produce its product, or two companies jointly market their complementary products is known as .....
22. It is helpful to think of goods and services as .....
23. Which of the following could not be marketed?
24. Which of the following is an umbrella term referring to any type of Internet transaction:
25. The fact that snow-blowers tend to sell better in the North than in the South illustrates the importance of considering ..... in marketing planning.
26. Identify the type of market research data based on the characteristics below:Data collected by a company regarding sales of a particular product or time period, etc .....
27. Contains information about the product on its container, packaging, or the product itself.
28. How can we sell more aggressively?
29. Mansi took her niece Ridhima for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Idenfity the technique of sales promotion used by the company.
30. What does the selling function involve that makes it so important?
31. Which type of promotion would a company choose in order to raise the image of the company and/or its products?
32. Marketing means-
33. The buying process starts when the buyer recognizes a
34. What might a business do if it is running out of a popular product?
35. Which type of economic system occurs when both the government and individuals own factors of production?
36. What does a group's leader do?
37. A ..... is comprised of several product lines that can vary in breadth and depth.
38. What is the communication by the marketer to its target customers regarding its products or services?
39. Which tool of promotion mix is an impersonal paid form of communication?
40. Any group that has an interest or impact in the organization's ability to achieve the objectives are
41. Which of the subsequent terms best describes the environment that includes the forces getting ready to the corporate that has an effect on its ability to serve its customers-the company, suppliers, promoting channel companies, client markets, competitors, and publics?
42. What stage is the longest
43. A copywriter is part of which of the following Marketing Pathways? a. Marketing Communications b. Merchandising c. Marketing Research d. Professional Sales
44. Third factor of Marketing Mix is-
45. Type of products which cannot be sold without technical knowledge-
46. The products concept holds that consumers will buy products that offer the most quality performance and features.These are refer as .....
47. Marketers have long realized the benefits of morphing ..... purchase-transaction exchanges into long-term relationship marketing.
48. Businesses that buy products for use in their operation
49. "Business goods are often purchased by trained purchasing agents, who must follow their organizations purchasing policies, constraints and requirements." What is that known as?
50. Different parts of a business consider as one single entity is known as?
51. In order to promote the habit of health and hygiene among weaker sections of the society, Home Products has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company.
52. Differences in ..... and preferences require that different products be provided to satisfy the different segments' needs.
53. What are the three types of research?
54. Which of the following firms is most likely to seek radical innovation?
55. The marketing objectives section of a marketing plan includes information about .....
56. Needs of ..... are being focused in Marketing.
57. Beta company makes items you typically see in a sports store. If they sell golf balls, which of the following would be expansion in the breadth direction?
58. Select the factor based on the explanation:Companies will change the position of their product in the market in order to better compete.
59. Obtaining, developing, or improving a product is:
60. The owners of the Totally Outrageous Shoe Store decided to rent store space next to a music store where teenagers frequently shop. What did the owners' decision add to their product?
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