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Marketing Management Quiz 5 (25 MCQs)

Quiz Instructions:

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1. As segments increase in size, it becomes _____ to satisfy them with the same product.
2. Which is not a form of Internet Marketing?
3. The most common form of business ownership in the United States is _____
4. Which stage has the highest sales
5. "Buy Appliances worth $ 15, 000 and get a discount voucher of $ 3000." Which of the following sales promotion activity is being depicted here?
6. Example for an augmented product
7. As prices for a product increase,
8. Market research must be:relevant, accurate, current, and what?
9. Which of the following can offer expert opinion to the consumers?
10. Person who completes all five management functions on a regular basis and has authority over other jobs and people
11. Which intermediary obtains goods in order to sell them directly to consumers?
12. This P is not a part of the 7Ps of marketing mix?
13. _____ environment consists of the factors like inflation rate, interest rate, and unemployment.
14. Putting out "Wet Floor" signs is one way to handle risk and is known as which of the following?
15. Acquiring, interpreting, selecting and organising sensory information is called as
16. Which of the following of Marketing helps in building customers loyalty and in promoting its Sale?
17. In the product mix pricing strategies, when the price is set for accessories along with the actual product, it's called as _____ pricing .
18. _____ is the holistic approach behind how a brand builds identification and favorabilitu with customers and potential customers.
19. A company charging fairly low prices for high-quality goods is practising _____ pricing.
20. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?
21. What is "Consumer Behaviour? ''
22. Which of the following is pricing objectives?
23. A market segment should be
24. Which function is concerned with the cost and location of the target market?
25. _____ is based on the way a customer use the product.
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