Global MCQ Practice

🌐 Total MCQ
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Marketing Management Quiz 14 (60 MCQs)

Quiz Instructions

Select an option to see the correct answer instantly.

1. Which of the following is not Correct?
2. A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The most important factor is the celebrity's
3. What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle?
4. First stage of the product life cycle
5. ..... is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
6. Finance, analysis and development, purchasing, and manufacturing are all activities that are a part of that element of the micro environment?
7. Identify the type of market research data based on the characteristics below:Data that is collected by an outside agency to help understand more about the consumer perception of products, etc
8. A detailed version of the new product idea started in meaningful consumer form is known as .....
9. Which of the following is NOT a demographic variable?
10. This is a promise about the experience customers can expect from the company's market offering and their relationship with the supplier.
11. Sarah is speaking to a customer who is decisive, forceful, and in a hurry. Sarah should
12. When using exploratory interviews to identify occupational interests, you should try to interview someone who
13. In which Marketing pathway do employees transfer goods and services to other businesses and individuals? a. Professional Sales b. Marketing and Communications c. Merchandising d. Marketing Research
14. Some fast food restaurant offers tasty and convenient food at affordable prices, but doing so they contribute to a national obesity epidemic and environmental problems. These fast food restaurant overlook the ..... philosophy.
15. Phase III in the evolution of rural marketing belongs to the time period
16. Which of the following is not part of the marketing concept?
17. Which of the tools of public relations describes the financial activities of the company-
18. Which of the following is the example of a tube of shaving cream?
19. Ration shop is a-
20. Which is not part of the Advertising group-
21. Bad variability involves .....
22. When you go out for dinner in a restaurant, who will be considered as the marketer?
23. Planning, promoting, distributing products
24. Disney sells its videos through five main channels:movie rental stores like Blockbuster, Disney company retail stores, and a few other retailers. Disney is a good example of what type of distribution?
25. The process of planning, pricing, promoting, and selling goods or services that satisfy customers needs is called .....
26. Kwacky Kwackers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package?
27. Which of the following is NOT a type of factor in a company's macroenvironment?
28. An ad informing consumers of a company's efforts to stop pollution is an example of ..... promotion.
29. Which of the following is most closely related with the organic growth of an organization?
30. Firms that share similar or the same activity as our main activity in the company are
31. Magazines and pastries are examples of ..... products.
32. Income, ethnic background, gender, and age are all examples of ..... segmentation bases.
33. What can a business do to determine if there are problems with its customer-service levels in relation to its product-distribution strategies?
34. The level of packing used to present a gift to your friend on his birthday-
35. A ..... is an elaborated version of the idea expressed in consumer terms.
36. Which of the following is a true statement about marketing plans?
37. Which function is concerned with making decisions about investments and credit?
38. The ..... market consists of people who purchase goods and services for personal use.
39. In order to decide which tasks are most important and the order in which the tasks are to be completed, planners can use the
40. Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using ..... channels.
41. What activity are Nikki and Josh performing when they read over a scenario and then act out the parts in a training class?
42. Is all the activities of designing and producing the container for a product.
43. Creating brand awareness is a duty in which pathway?
44. The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and .....
45. A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called
46. Collection of ..... is a basis to make decisions.
47. The job of a marketer, is to add to the ..... of the product so that the customers prefer it in relation to the competing products and decide to purchase it.
48. Value-added services' means .....
49. Identify the purpose for a business to use inventory control systems.For example, by controlling how much products are in inventory will help businesses identify theft in their company.
50. If demand hardly changes with small changes in price the demand is .....
51. A description of the ultimate goals of a company.
52. Ajay calls his friend Akash and requests him to sell one of his paintings to Rama's mother. In this transaction who is the marketer?
53. Following is the importance of studying Rural Marketing Environment
54. Subdividing of market into homogeneous subsections of customers is referred to as:
55. Task environment in marketing is otherwise referred to as:
56. Which stage is where profits are at all time high
57. Content planning & content production termasuk strategy digital marketing yang mana?
58. Newlyweds are most likely to spend money on which of the following?
59. Transporting and storing goods is part of which of the following marketing functions?
60. A request for information is also called a/an:
🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books