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Marketing Management Quiz 14 (25 MCQs)

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1. USP is defined as _____
2. Internal marketing environment includes
3. 'Ambi Pur', 'Duracell', 'Pantene' etc. are different brands of products manufactured by
4. What are the three types of research?
5. A Product line is a group of Products that are closely related to
6. Content planning & content production termasuk strategy digital marketing yang mana?
7. _____ channels consist of company salespeople contacting buyers in the target market.
8. Which one of the following is not a 4 P's of marketing?
9. Which of the following is an example of exploratory research?
10. A _____ analysis is based on a customers changes in attitudes, lifestyles, and opinions.
11. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?
12. Geoffrey B. Small
13. Modern Marketing includes
14. The scientific system of collecting and analysis of data pertaining to market is known as
15. Which is a way that a business can extend the life cycle of anestablished product?
16. In this stage of the product life cycle, sales of the product fall and companies cut prices as well as advertising and promotions of the product.
17. One method of increasing prices is using _____, where the company maintains its price but removes or prices separately one or more elements that were part of the former offer.
18. Which of the following is not a step in resource orchestration?
19. Which of the following is most related to the marketing concept?
20. Theft, human error, technological errors, and damages are all a cause of _____
21. Task environment in marketing is otherwise referred to as
22. All activities involved in selling goods or services for the purpose of resale or business use is termed as
23. Sales Promotion includes
24. Which of the following is not the type of Plant Layout?
25. Which is not a part of Promotional Media?
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