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Marketing Management Quiz 2 (25 MCQs)

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1. Advertising does appear to be important in
2. In the buying decision process, what is the term used for a person who first suggests buying the product or service?
3. Goods used by an organization in producing other goods is called
4. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
5. The marketing concept involves
6. Which of the following is the example of Dunlop
7. When you go out for dinner in a restaurant, who will be considered as the marketer?
8. Which example will give you quality data?
9. Andy is asking questions via email to a young group of people to collect information about a new product. What method is Andy using?
10. Using the push strategy is most appropriate when _____
11. When making purchase decisions the main consideration involved in organizational buying is
12. Which of the following examples is based on a psychological factor?
13. The marketing plan provides both
14. Who plays their significant role in distribution of goods when they do not sell to ultimate users or consumers?
15. When customers rushed to The Gap to buy t-shirts for $ 19.99, American Eagle decided to offer customers a similar discount. Under which marketing function does this action fall?
16. Marketing management is the process of product planning, pricing, promotion and _____ along with the services to generate transaction that satisfies the organizational and user objectives.
17. The Jolly Green Giant, the Michelin Man, and the Geico gecko are all examples of
18. Why is the quality level of a product an important product or service management decision?
19. Knowing the income of a potential customer can help you determine products' _____
20. Select the explanation for merchandising-related discounts, Reduction in price as a result of buying in larger quantities
21. Who makes the decisions in a Command economic system?
22. The practice of selling two or more separate products together for a single price is
23. The concept of marketing mix involves to deliberate and careful choice of organisation product, price, promotion and place strategies and
24. The process of setting standards and evaluating performance.
25. Who created the hierarchy of needs?
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