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Marketing Management Quiz 2 (60 MCQs)

Quiz Instructions

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1. ..... is the central point in the marketing point of view.
2. ..... are useful in providing detailed information about the product, its contents, method of use etc.
3. A type of management style in which top management shares decision making with self-managing teams of workers who set their own goals and make their own decisions.
4. A brand or part of a brand that is given legal protection is called-R
5. Is a plan for determining which products a business will manufacture or stock.
6. Which of the following is NOT a career in the Marketing Communications pathway?
7. The use of promotional techniques such as advertising, personal selling and sales promotion are considered essential under ..... concept of marketing management
8. Decisions surrounding the transportation and storage of goods from producer to consumer.
9. After Lana finishes writing the promotional copy for a direct-mail letter, she plans to proofread and edit her work on her computer. What technique should Lana use to determine if the text is clear and logical?
10. Which type of display is used to promote the sale of one product by displaying that product by itself?
11. What is the term that is used to describe the amount of sales that Coca-Cola has in the soft drink market that is a direct goal of pricing?
12. For an NFL team, what is their core service?
13. Serene, a college student, tends to buy the same brands of toothpaste, shampoo, and deodorant, which is often the strongest source of group influence upon the individual for many product purchases?
14. Best buy has become the nation's largest speciality retailer by focusing on the customers need and wants. This philosophy is at the heart of an ..... orientation
15. When looking at possible career choices you should consider all of the following, except
16. What types of skills are extremely important for an applicant to use effectively during an employment interview?
17. Which of the following refers to marketing channel?
18. Which of the following is an example of exploratory research?
19. Which one of the following utilities is not directly related to marketing?
20. Company ABC is interested in better understanding how different groups of customers feel about its product. In order to do this, Company ABC will need to
21. ..... refers to classifying the product into different groups with same characteristics.
22. Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors?
23. With which element is exchange mechanism related?
24. Select the explanation for merchandising-related discounts, Discounts given by manufacturers or retailers given to a company in the same trade
25. Name the task of creating, promoting and delivering goods and services to consumers?
26. At this point in the Marketing Funnel, they have already evaluated you and have decided to do business with you in some small way.
27. Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
28. Technology advancements have provided marketers the ability to send cost-effective, opt-in promotional messages to a customer's ..... address.
29. Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
30. It is how well clients and customers relate to a specific brand.
31. What is the function of marketing that studies customer demand and product features in order to place a value of money on a product?
32. Which of the following is a question that arises during the marketing exchange?
33. Shop for Rs. 2, 500 and get a coupan worth Rs. 250 free. This is an example of
34. IT IS A WRITTEN DOCUMENT THAT SUMMARIZES WHAT THE MARKETER HAS LEARNED ABOUT THE MARKETPLACE AND INDICATES HOW THE FIRM PLANS TO REACH ITS MARKETING OBJECTIVES.
35. What type of segmentation occurs when Publix runs a "Going Green" promotion to promote Earth Day and environmentally safe products?
36. What should the salesperson do when she or he is helping a customer and another customer enters the selling area?
37. Jared asked his mom to buy him Coco Puffs after watching a TV commercial. To what group does he belong?
38. One method of increasing prices is using ....., where the company maintains its price but removes or prices separately one or more elements that were part of the former offer.
39. How do producers benefit from the exchanges that result from marketing?
40. Determining the group of customers that will be the main target for a company's goods/services is done through
41. Within 2 years of it's inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
42. Retailers offer their customers installment or layaway plans in order to increase the ..... utility of their products.
43. In ....., marketers divide buyers into groups on the basis of their knowledge of, attitute toward, use of or response to a product.
44. Who is called as the father of modern marketing?
45. What are you as a marketing team create.
46. The process of setting standards and evaluating performance.
47. Which pathway includes the duty of designing and assembling product displays which make products appealing and accessible to customers?
48. Encouraging team members to contribute to and take responsibility for the management process.
49. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?
50. Wireless networks are now more common due to
51. Digital has become a part of everything we do as consumers. Companies that do not keep up with technology changes may find their products outdated. One of company that takes full advantage of digital technology in creating magical customer experiences is .....
52. Which of the following is NOT a career and technical student organization mentioned in the presentation?
53. Which of the following is NOT a career in the Marketing Research pathway?
54. Lucille has created a six-page synopsis to include as a section in the beginning of her 224-page report. What should Lucille call this section when she creates the report's table of contents?
55. Which of the stages in the Marketing Funnel is not included?
56. Cadbury's Dairy milk targeting youth after covering Children as their target market, refers to which step of process of marketing
57. Which is not a digital marketing strategy?
58. Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
59. Which of the following is an example of a customer inquiry about a product that an employee might need product knowledge in order to handle:
60. Which of the following must appear on your resume:
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