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Marketing Management Quiz 16 (25 MCQs)

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1. Sales promotion is helpful in making _____ effective.
2. The management function of business is usually responsible for
3. Which is a base of green marketing?
4. The factors that guide a marketer's decision in selecting a promotion mix which are
5. The channel facilitates the direct link between the manufacturer and the customer
6. A customers interest in playing basketball can help a marketer determine his/her _____
7. The most traditional method used in direct marketing is
8. This identifies the four stages a product goes through from the time it enters the market until itis no longer sold.
9. Bad variability involves _____
10. The most important goal of publicity is to do which of the following for a company?
11. As the sole employee of his fish tank cleaning business, George handles all the daily business functions. This is an example of which entrepreneurial function?
12. Which stage has the highest investment cost
13. The level of packing used to present a gift to your friend on his birthday
14. Forces and factors that shape customers preferences and behaviors are known as
15. Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?
16. The marketing concept evolved as a result of self regulation of social responsibilities by a business organizations.
17. What is the definition of a company's core business similar to?
18. What is the advantages of on-line marketing?
19. Which of the following is the elements of marketing?
20. The concept of on-line marketing is different from the concept of
21. Some resources are available to managers who need to recruit new employees. (Current employees; Media advertising; State employment services)
22. Which tool of promotion mix is an impersonal paid form of communication?
23. 'Marketing is a human activity directed at satisfying needs and wants through Exchange process'; is the statement of
24. Who among the following has propounded the classification of 4P's of marketing?
25. Which is the selling tasks?
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