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Marketing Management Quiz 16 (60 MCQs)

Quiz Instructions

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1. Media publics do NOT include:
2. Those who are interested in buying the shares of a company which are naturally interested in the financial statements to know how safe the investment already made is and how safe the proposed investment will be.
3. Which can be produced and marketed as a product?
4. Select the technique and example used in pricing products.Technique:Setting prices that end in either odd numbers to send a message of value or ending in positive numbers to send the message of high quality. Example:$ 19.99-Value$ 20-High Quality
5. Conducting a survey to gather information is:
6. With self-service, the ..... of the service encounter is reduced by the standardization of the equipment.
7. Which of the following is not considered a technological innovation:
8. It is appropriate for a participant to ask questions during a staff meeting when
9. Sia went to a shop and expressed her desire to buy a copper water bottle only of prestige company. Identify the component related to branding being described here.
10. 'Lifebuoy soap' and 'Close up toothpaste' are manufactured by .....
11. Coca Cola test marketed New Coke by conducting taste test in focus groups. What marketing function did they implement?
12. During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ..... utility.
13. New-to-the-world products are .....
14. THE BUSINESS UNIT THAT IS OPERATING IN HIGH MARKET GROWTH RATE BUT IN A LOW COMPETITIVE ENVIRONMENT BELONG IN WHAT BCG MATRIX?
15. At which time did marketing emerge?
16. The reliability of a search result is:
17. Which of the following utilities involves making products?
18. Some customers are currently using a competitor's brand or don't purchase a certain type of product. It is ..... for marketers to identify, obtain information on, and woo these people.
19. What types of skills are important to have in a career in marketing?
20. Select the factor based on the explanation:Companies want more than one product to reach customers. For example, the Nintendo Wii has not just the console, but accessories, games, etc.
21. Identify the purpose for a business to use inventory control systems.For example, companies will be able to identify errors in the point-of-sale system.
22. A warranty that covers the entire product is known as a(n) ..... warranty.
23. What is the expansion of PLC?
24. Who created the hierarchy of needs?
25. Works mainly online determining the best means to reach consumers on the Internet.
26. What types of applications help computer users manage their appointments and work activities through email software programs?
27. Doctor's services consist mainly of ..... elements.
28. Relationship marketing means
29. ..... process refers to original products, product improvements, product modifications, and new brands developed from the firm's own research and development capabilities.
30. ..... decisions dictate how much to charge for goods and services in order to MAKE A PROFIT.
31. Natural resources are provided by nature, and capital resources are provided by
32. ..... consists of all the org. that acquire goods and services used in the production of other products or services that are sold, rented or supplied to others.
33. Price of a product can be referred to as
34. Which is not the function of packaging?
35. Good marketing is no accident, but a result of careful planning and .....
36. Which of the following is an example of causal research?
37. Individuals and households who buy goods or services for personal consumption are
38. This marketing concept focuses on persuading and convincing customers to buy the Products-
39. Marketers often use the term ..... to cover various groupings of customers.
40. Which intermediary obtains goods to sell to industrial users?
41. Which type of organization best suits a nationwide department store with each store having 12-15 departments?
42. LCD TV purchased is an example of
43. Some resources are available to managers who need to recruit new employees. (Current employees; Media advertising; State employment services)
44. Which marketing career field involves determining why customers do what they do?
45. What type of promotion would a company use to stimulate interest in a company or its product by physically displaying products that draws potential customers?
46. ..... refers to natural resources that are needed as inputs by marketers or that are affected by marketing activities.
47. Which intermediary brings buyers and sellers together but does not take ownership of the actual product?
48. A nail salon is an example of what type of business represented in our society?
49. In which pathway do professionals plan, coordinate and implement marketing strategies advertising promotion and public relations activities? a. Marketing Communications b. Merchandising c. Marketing Management d. Professional Sales
50. Secondary research is:
51. A relational database that is designed for query and analysis.
52. It is the process of carefully managing detailed information about individual customers and all customer touch points to maximize-customer loyalty.
53. What was the name of the first search engine?
54. Collecting and analyzing information in order to make decisions about a product/service.
55. What form of promotion is generally emphasized for complex, technical products sold to industrial users:manufacturing equipment, hospital equipment, or transportation options.?
56. Empty nesters tend to start dreaming of spending their greater discretionary income on
57. Inviting broad communities of people, customers, employees, independent scientists and researchers and even the public at large into the new product innovation process is known as .....
58. Select the technique and example used in pricing products.Technique:Pricing several complementary products together for one price. Example:Pricing a video game console, accessories and 2 games all together for $ 160.
59. Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction?
60. Who is known as the father of modern marketing management?
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