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Marketing Management Quiz 1 (60 MCQs)

Quiz Instructions

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1. Which of the following is an example of helpful, printed information that businesses often give new employees during orientation:
2. Rank the receiving process components in order below:a. Goods are marked and priced to be sent out into the store b. Boxes are recorded on a receiving record c. Merchandise is checked d. Truck arrives at store e. Any damages are reported f. Order is placed
3. Trey hangs posters advertising the school play in local businesses. What marketing function did he implement?
4. This enables customers to try a product risk-free.
5. What type of segmentation occurs when McDonald's creates a new value meal product that is for children ages 6-9 offering a double cheeseburger, small fries and a small soda?
6. Which of the following types of economic systems would offer the most benefits to business owners and to their employees:
7. In a ..... orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
8. ..... is often used as a regulator of the demand of a product & considered to be an effective competitive weapon.
9. Mona purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief. Identify the important aspect neglected by the marketer in the above case.
10. "Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?
11. ..... refers to all of the different ways that the company will communicate about the product or service. a. Promotion b. Price c. Product d. Place
12. Which of the following is an example of a marketing strategy that a business might develop in order to achieve an objective it has outlined in its marketing plan:
13. What is it called? " The decision making process by which formal org. establish the need for the purchased products and services and identify, evaluate and choose among alternative brands and suppliers."
14. Aarti works as an Interviewer and is not overqualified for her job. What level of education does Aarti most likely have?
15. A marketing-information management system can help business to .....
16. An example of personal selling is .....
17. Which of the following is not the objective of advertisement?
18. Which of the following is an important requirement for all public relations specialists?
19. Terms-of-sale selling policies cover such conditions of the sale as
20. As prices for a product increase,
21. Marketing is the activity, set of ..... & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society
22. It is a process whereby people exchange goods and services for money or for something of value to them.
23. At the end of her one-week stay at a luxury hotel, Elena completed a form rating the hotel's service, food, and accommodations. What is this an example of?
24. Devon is very good with people. She works for a pharmaceutical company and often visits doctors to see if they will sell her product to their patients. In which career pathway is Devon most likely involved?
25. Establishing a time frame in which to achieve a goal, assigning employees to the project, and determining a method for approaching the work.
26. In this stage of the product life cycle, advertising is focused on attracting the mass markets and marketers focus on building heavy distribution outlets to meet consumer demand.
27. In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)
28. Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.i) Identify the important aspect neglected by the marketer in the above case.
29. In this stage of the product life cycle, sales are low and competition is low. Customers who seek innovative products are attracted to the company.
30. Andy is asking questions via email to a young group of people to collect information about a new product. What method is Andy using?
31. Businesses plan for and interact differently with their larger clients than with their smaller ones. They assign more client service personnel and extend more relationship management efforts because these customers tend to be
32. Which marketing career field involves catching customers' attention, informing them of products, and persuading them buy?
33. What type of duties do customer-service professionals often perform?
34. The price at which both buyers and sellers agree is known as .....
35. Professionals in the ..... Pathway formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. a. Marketing Communications b. Merchandising c. Marketing Management d. Professional Sales
36. "Body Shop Company" is an example of?
37. Loyalty segmentation forms part of:
38. Select the explanation for merchandising-related discounts, Discounts given on end of the season products as an incentive to clear out inventory and make room for the new inventory
39. Works hand-in-hand with advertising to bring additional purchase incentives to the customers.
40. Which one is not a benefit of MIS?
41. Deepak is a book seller. One day he was selling books. He approached a person who was sitting on a pavement. He offered him the book and found that he was not having enough money to pay. So he willingly gave him the book without taking money. Is it a true exchange mechanism?
42. Which characteristic of useful marketing information is represented by the statement: "The benefits of using the information should be greater than the expenses of gathering the data used to generate this information?
43. Which of these does the business lose money
44. It refer to the "extra's such as free delivery, warranty, installation and the like.
45. Which stage has the highest sales
46. Which of the following is not included in the elements of physical distribution?
47. Identify the factor based on the given explanation.As these increase, so will the price and vice versa
48. Young adults are most likely to be interested in which of the following?
49. If the Point-of-Sale system shows ending inventory as 890 items and the physical inventory shows 876. What is the shrinkage at that point in time?
50. USP is defined as .....
51. As a small business owner, your productivity goal would be for productivity to:
52. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
53. 'Buy three get one free' is an example of
54. Which economic utility increased when fast-food restaurants began accepting credit cards?
55. The name, symbol, slogan message or design used to identify a products reputation and image is the definition of .....
56. One advantage of information generated by a marketing-information management system is that the information .....
57. What type of display is used when a store shows bathing suits, flip flops, and sunglasses together?
58. Firms that provide the resources needed by the company to produce goods or offer services are
59. ..... is the science of using psychology and demographics to better understand consumers.
60. Which career is best described by someone who organizes and tracks merchandise during storage and display?
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