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Marketing Management Quiz 1 (25 MCQs)

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1. Who plays an important role in the success of products and services and in increasing the marketing share of the firm in business?
2. Samples, coupons, and premiums are examples of _____
3. Tangible products that we use to satisfy our wants and needs
4. The product life cycle stage when the product first appears in the marketplace.
5. _____ includes name, logo, design and symbolic elements related to the created brand.
6. Which of the following is an example for product attribute?
7. What term refers to people who are trendy and fashionable in order to impress others and are often impulse buyers?
8. Choose the concept to the following definition:It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
9. A _____ is an elaborated version of the idea expressed in consumer terms.
10. Which is the task of salesman?
11. Sia went to a shop and expressed her desire to buy a copper water bottle only of prestige company. Identify the component related to branding being described here.
12. Entrepreneurs may need to approximate Prizm and VALS data, because they are
13. Which of the following IS NOT 1 of the 7 Functions of Marketing?
14. A marketing plan forces the marketing team to put its goals in writing, making those goals _____
15. Which is the basic form of Innovation?
16. Modern Marketing consists
17. Choosing what to make and sell is which one of the 4P's?
18. Give clear directions; Be consistent; Treat employees fairly; Be firm when necessary; Set a good example; Delegate responsibility; Foster teamwork; Be ethical.
19. To manage a business well is to manage its future, and to manage the future is to manage information, this statement is related to
20. Which type of economic system occurs when both the government and individuals own factors of production?
21. Packaging, Lebelling and Branding are the important elements of which of the following marketing mix?
22. The managerial perspective is important with respect to assessing whether serving a specific _____ is consistent with overall corporate goals.
23. Why is MM needed?
24. Which of the following is NOT an example of product positioning based on price?
25. Decisions surrounding the transportation and storage of goods from producer to consumer.
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