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Marketing Management Quiz 27 (25 MCQs)

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1. Money left over after paying your bills and basic living necessities is called.
2. Roger Smith recently opened the first McDonald's in the small town of Chesterfield. This restaurant is an example of which type of business?
3. During the two weeks before Christmas, Target and Walmart both mailed flyers to advertise holiday sales. This is an example of
4. The results of exploratory research are often _____
5. Components of a laptop are examples of
6. What is the term that is used to describe the amount of sales that Coca-Cola has in the soft drink market that is a direct goal of pricing?
7. What does it takes to become good sales person? except _____
8. In company's microenvironment, 'general publics' consists of
9. Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.
10. Product line covers
11. A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The most important factor is the celebrity's
12. Which of the following is correct with reference to main focus of marketing philosophies?
13. Which of the following factors should be considered by a company when developing its management strategy?
14. Which characteristic of useful marketing information is represented by the statement: "The benefits of using the information should be greater than the expenses of gathering the data used to generate this information?
15. What is the term used to describe the coordination of all marketing strategies in a company known as product, price, place and promotion?
16. Positioning the production system means
17. What is a technologically advanced method that allows businesses to produce products that are specialized for a few customers?
18. The internet offers marketers a fast, versatile and inexpensive
19. Which of the following is NOT a demographic variable?
20. Mass marketing occurs when
21. The task of any business is to deliver _____ at a profit.
22. Is a plan for determining which products a business will manufacture or stock.
23. The product life cycle stage in which sales and profits fall rapidly.
24. Evaluating results to determine if the company's objectives have been accomplished as planned
25. Buying insurance for a business in case of theft or fire is which of the following ways to manage risk?
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