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Marketing Management Quiz 19 (25 MCQs)

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1. Marketing Management is the _____ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.

2. Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior is called a _____

3. When a prospect has been identified, it is called as _____ and is the 1st stage in personal selling process

4. The established image or reputation of a product, where a business identifies their customer wants and needs and determines how they compare to their competitors, is known as

5. Collection of _____ is a basis to make decisions.

6. Which of the following is a geographic factor?

7. The marketing concern generally taps three sources for financing its activities there are

8. Collecting and analyzing information in order to make decisions about a product/service.

9. Strategies formulated to convert a sick unit to healthy is referred to

10. Define Promotion

11. What type of segmentation occurs when Publix runs a "Going Green" promotion to promote Earth Day and environmentally safe products?

12. The procedure for segmenting the industrial markets is different than the

13. Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using

14. When is a pull strategy appropriate?

15. The Government of India established the Small Industries Development Organisation (SIDO) in the year

16. Which is/are the element of Promotion Mix?

17. Personal selling would be a cost-effective form of promotion for which of the following products

18. Pricing helps determine _____

19. Customer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption.

20. The process through which two or more parties come together to obtain the desired product or service from someone,

21. What is a problem with using secondary data?

22. People in this category are looking for the lowest prices because they want the best value for their money.

23. Marketing myopia concept was developed by

24. _____ is the set of all actual and potential buyers of products or services.

25. Policies related to Revival of Sick Units are framed by

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Marketing Management Quiz 19 (25 MCQs)

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