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Marketing Management Quiz 30 (25 MCQs)

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1. Marketing communication mix is also called as
2. The main function of _____ is to provide information required by law.
3. What is the term that describes the decisions a company makes regarding all of the different types of products the company will sell?
4. An important element of an iterative segmentation is
5. Which type of display is used to promote the sale of one product by displaying that product by itself?
6. A hierarchal up-and-down structure in which tasks and responsibilities of each are clearly defined.
7. Which of the following is a true statement about marketing plans?
8. A very small section of the whole market which has not yet been identified and served by competitors is referred to as
9. Identify the type of market research data based on the characteristics below:Data that is collected by an outside agency to help understand more about the consumer perception of products, etc
10. Which one is not an example of secondary research?
11. SWOT stands for _____
12. Encourages trade between nations
13. Markets in which goods are bought for personal consumption by individuals and households are called
14. One of the features of marketing research is
15. Identify the type of promotional media based on the example below:Television or Radio commercial
16. Consumers have unique needs and desires. Economists call this
17. Which is the first P's of Marketing mix as per McCarthy?
18. The contrast between mass marketing and one-to-one marketing illustrates that segments become more _____ as they increase in size.
19. _____ is the strong feeling, desire or emotion that makes the buyer buy a product
20. Which of the following factors affects to the planning of marketing programme?
21. Which type of promotion would a company choose in order to raise the image of the company and/or its products?
22. Scratch a card and win a refrigerator. Identify the technique of sales promotion.
23. Which is not a stage in the technology life cycle
24. Identify the type of market research data based on the characteristics below:Data that can help company's understand consumer wealth, demographic data (US Census), etc to drive business decisions.
25. In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
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