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Marketing Management Quiz 33 (25 MCQs)

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1. What is the expansion of PLC?
2. Which of the following products consume maximum time and effort to purchase
3. The marketing function of _____ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.
4. Which of the following is an example of descriptive research?
5. Marketers often conduct causal research through experiments and _____
6. When the demand of a product is inelastic, the firm is in a position to fix _____ prices.
7. Which is a short-term strategy for a firm?
8. Close up and Colgate follow different _____ strategies
9. Sub-dividation marketing is called as
10. Which one is not the overseas market entry strategy followed by Multinational Corporations?
11. Which is the element of marketing mix?
12. A marketing-research project that gathers sufficient information to help the business in its decision making would be described as
13. Macro environment includes
14. Which concept of marketing emphasis on availability and affordability of the product
15. Which of the following is/are a type(s) of direct marketing?
16. This is the least profitable stage of the Product Life Cycle. There are no direct competitors andthe price is usually high.
17. External marketing data comes from sources outside the business such as _____
18. Company's internal environment considers
19. Which of the following is NOT usually defined as an element of the marketing mix?
20. The process of dividing the potential market into sub-markets with common needs and features is called
21. At which stage of new product development process, the launching of New Product will take place?
22. Which is the pattern of segmentation wherein the firms view each customer as a separate segment?
23. Marketing communications can contribute to brand equity by establishing the brand in memory and _____ a brand image.
24. _____ is a plan for determining which products a business will manufacture or stock.
25. For an NFL team, what is their core service?
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