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Marketing Management Quiz 34 (25 MCQs)

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1. The marketing objectives section of a marketing plan includes information about _____
2. The part of a brand which can be recognised but which is not utterable is called _____
3. What is the function of marketing that studies customer demand and product features in order to place a value of money on a product?
4. With self-service, the _____ of the service encounter is reduced by the standardization of the equipment.
5. Tyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?
6. Promotion mix is the particular combination of promotional tools used by a company to _____ with its audiences.
7. Cadbury's Dairy milk targeting youth after covering Children as their target market, refers to which step of process of marketing
8. What type of business policy is designed to attract customers by making the purchasing experience more convenient for them?
9. A product can be
10. If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _____
11. Which research includes all types of researchers into human motives when it refers to qualitative research designed to uncover the consumer's subconsciousness or hidden motivations?
12. Which of the variables is not used by marketers for demographic segmentation?
13. A market segment is a
14. The marketing technique that uses social networking sites on the internet for promotion or advertising is called as _____
15. Newlyweds are most likely to spend money on which of the following?
16. This marketing concept focuses on persuading and convincing customers to buy the Products
17. Which of the following firms is most likely to seek radical innovation?
18. Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
19. Labor-union negotiations are part of which HR management activity?
20. _____ is objection to advertisement.
21. The nature of work for a help desk technician would usually include
22. A marketing mix is the blending of four marketing elements:price, product, promotion and _____
23. Based in the customer's perception alone.
24. Which of the following is most closely related with the organic growth of an organization?
25. Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is
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