This quiz works best with JavaScript enabled. Home > General Knowledge > Economy > Business > Marketing Management – Quiz 9 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 9 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. A professional in the ..... pathway collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors. a. Professional Sales b. Marketing and Communications c. Merchandising d. Marketing Research A) B. B) C. C) A. D) D. Show Answer Correct Answer: D) D. 2. A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. A) Marketing. B) Management. C) Marketing Management. D) All of these. Show Answer Correct Answer: A) Marketing. 3. In which stage of New product development Management needs to prepare sales, cost, and profit projections to determine whether they satisfy company objectives? A) Idea screening. B) Concept development and testing. C) Business Analysis. D) Product development. Show Answer Correct Answer: C) Business Analysis. 4. Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain? A) Product concept. B) Selling concept. C) Marketing concept. D) Societal marketing concept. E) Production concept. Show Answer Correct Answer: E) Production concept. 5. Marketers study the psychological significance of pricing because the price A) Leads to value and quality perceptions to a customer. B) Helps suppliers know how much to charge a business for purchasing their product. C) Gives managers an opportunity to learn things about customers. D) Offers customers the ability to purchase a product. Show Answer Correct Answer: A) Leads to value and quality perceptions to a customer. 6. What is the center of all marketing activities? A) Math. B) Purchasing. C) Technological know-how. D) Communication. Show Answer Correct Answer: D) Communication. 7. A market survey is required for ..... A) Deciding Marketing Strategies. B) Deciding Product Strategies. C) Deciding Pricing Strategies. D) All of Above. Show Answer Correct Answer: D) All of Above. 8. Which of the following is correct with reference to main focus of marketing philosophies? A) Product concept-Quantity of products. B) Production concept-Customer needs. C) Marketing concept-Quality of products. D) Selling concept-Existing products. Show Answer Correct Answer: D) Selling concept-Existing products. 9. Max always uses Tide laundry soap because he has seen his mother using it ever since. Which factor influences Max's buying behavior? A) Personal Factors. B) Social Factors. C) Cultural Factors. D) Psychological Factors. Show Answer Correct Answer: B) Social Factors. 10. Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) Value proposition. B) Marketing myopia. C) Satisfaction. D) Marketing management. Show Answer Correct Answer: B) Marketing myopia. 11. Which is the overall reason that marketing strategies are designed and implemented? A) Achieving planned goals. B) Improving management techniques. C) Increasing business profits immediately. D) Changing the image of the business. Show Answer Correct Answer: A) Achieving planned goals. 12. When a company has a chance of losing money, this is an example of which of the following: A) Monopoly. B) Productivity. C) Competition. D) Risk. Show Answer Correct Answer: D) Risk. 13. THIS TOOL IS PROPOSED BY MICHAEL PORTER AND IT IS USE FOR IDENTIFYING WAYS TO CREATE MORE CUSTOMER VALUE A) VALUE DELIVERY. B) VALUE PROPOSITION. C) VALUE CREATION. D) VALUE CHAIN. Show Answer Correct Answer: D) VALUE CHAIN. 14. Which of the following is concerned with the quality performance of product? A) Marketing concept. B) Societal marketing concept. C) Selling concept. D) Product concept. Show Answer Correct Answer: D) Product concept. 15. Selling price helps customers to allocate their money because price determines A) What customers need to purchase. B) The value of products to all purchasers. C) What customers can afford to purchase. D) The quality of all goods and services. Show Answer Correct Answer: C) What customers can afford to purchase. 16. Which of the following is a true statement about marketing-plan formats? A) They vary from business to business. B) They must be double-spaced. C) They must include charts and graphs. D) They must put situation analysis before desired target market. Show Answer Correct Answer: A) They vary from business to business. 17. Salespersons can demonstrate their enthusiasm for the products they sell through A) Indifferent expressions. B) Physical contact. C) Tone of voice. D) Customer endorsements. Show Answer Correct Answer: C) Tone of voice. 18. POD stands for in the brand positioning. A) Point of Direction. B) Point of Difference. C) Point of Dimenition. D) None of above. Show Answer Correct Answer: B) Point of Difference. 19. Which type of promotion is used by companies to stimulate sales by offering coupons, giveaways and rebates? A) Sales Promotion. B) Advertising. C) Publicity. D) Personal Selling. Show Answer Correct Answer: A) Sales Promotion. 20. ..... is the task of hiring, training, and motivating able employees who want to serve customers. A) Integrated Marketing. B) Internal Marketing. C) Performance Marketing. D) Relationship Marketing. Show Answer Correct Answer: B) Internal Marketing. 21. Setting goals for a project and determining how to reach them. A) Planning. B) Organizing. C) Controlling. D) Remedial action. Show Answer Correct Answer: A) Planning. 22. Serving as a volunteer in a specific industry or for a business-related organization is one way that individuals might obtain A) Technical training. B) Monetary compensation. C) Guidance counseling. D) Work experience. Show Answer Correct Answer: D) Work experience. 23. Which of the following is NOT a pathway in the Marketing Career Cluster? A) Marketing Research. B) Professional Sales. C) Merchandising. D) Customer Service. Show Answer Correct Answer: D) Customer Service. 24. What is the current trend in job growth for careers in marketing? A) They will have a short period of growth and then decline over several years. B) They are expected to slow down in the next ten years. C) They have higher than normal growth for the next several years. D) None of above. Show Answer Correct Answer: C) They have higher than normal growth for the next several years. 25. This is sometimes called the Data or Knowledge discovery. A) Customer database. B) Data mining. C) Data marketing. D) Data warehouse. Show Answer Correct Answer: B) Data mining. 26. Which stage of negotiation do many people consider the most important part of the process: A) Mediation. B) Concession. C) Assessment. D) Preparation. Show Answer Correct Answer: D) Preparation. 27. Finding the money to invest in the business and helping customers to find ways to purchase the product. A) Finance. B) Product/Service Management. C) Distribution. D) Selling. Show Answer Correct Answer: A) Finance. 28. Which is a set of tangible and intangible attributes designed to satisfy consumer needs? A) Product. B) Promotion. C) Place. D) Price. Show Answer Correct Answer: A) Product. 29. Identify the factor based on the given explanation.As supply increases, prices should decrease, if demand increases, prices should increase and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: B) Supply & Demand. 30. Which of the following questions best helps a marketer determine the profitability of a market segment? A) Is a database available to identify potential customers?. B) How many customers are in the segment?. C) How frequently do the customers purchase?. D) Does the segment fit corporate goals?. Show Answer Correct Answer: C) How frequently do the customers purchase?. 31. Company ABC segments customers by gender, age, education, and income. Company ABC's segmentation is based on ..... factors. A) Geographic. B) Psychological. C) Behavioral. D) Demographic. Show Answer Correct Answer: D) Demographic. 32. Any paid form of non-personal presentation of ideas, images, goods, or services is known as ..... Example:radio, TV, newspaper, web site, or magazine. A) Personal selling. B) Publicity. C) Advertising. D) Sales promotion. Show Answer Correct Answer: C) Advertising. 33. As segments increase in size, it becomes ..... to satisfy them with the same product. A) More difficult. B) Easier. C) Cheaper. D) More fun. Show Answer Correct Answer: A) More difficult. 34. Which of the following is a psychological factor? A) Country. B) Age. C) Attitude. D) Education. Show Answer Correct Answer: C) Attitude. 35. According to the marketing concept, which option shows company commitment? A) Leaving marketing to the marketing department. B) Teaching marketing to college marketing students. C) Setting aside funds to research what customers want. D) Pricing a product to maximize profitibilty per unit. Show Answer Correct Answer: C) Setting aside funds to research what customers want. 36. Samples, coupons, and premiums are examples of ..... A) Personal selling. B) Sales promotions. C) Events and experiences. D) Public relations. Show Answer Correct Answer: B) Sales promotions. 37. In the ..... Pathway, most careers require an advanced degree. a. Marketing Communications b. Merchandising c. Marketing Research d. Professional Sales A) D. B) A. C) B. D) C. Show Answer Correct Answer: D) C. 38. . Roy is taking a class on how to use the new software he just purchased for his business. The class is offered by the store where he purchased the software. What aspect of customer service does this situation illustrate? A) Customer training. B) Credit/Financing. C) Order processing. D) Installation. Show Answer Correct Answer: A) Customer training. 39. What is a package? A) Physical wrapper. B) An informational tag or printed message. C) A psychological aspect of brand names. D) Part of the UPC code. Show Answer Correct Answer: A) Physical wrapper. 40. An opportunity for an employee and a manager to obtain valuable feedback when and employee leaves the company. A) Corrective Discipline. B) Exit interview. C) Preventive discipline. D) Effective Management Techniques. Show Answer Correct Answer: B) Exit interview. 41. Which best describes the future growth potential of the Marketing, Sales, and Service career cluster? A) Growth is expected to decline. B) Growth is expected to grow much more quickly than average. C) Growth is expected to be about average. D) Growth is expected to grow less quickly than average. Show Answer Correct Answer: C) Growth is expected to be about average. 42. A hierarchal up-and-down structure in which tasks and responsibilities of each are clearly defined. A) Horizontal organization. B) Organizing. C) Resources. D) Vertical organization. Show Answer Correct Answer: D) Vertical organization. 43. Channel Management is also knows as: A) Tunneling. B) Distribution. C) Private Enterprise. D) Profiting. Show Answer Correct Answer: B) Distribution. 44. Which of the following is the elements of marketing? A) Needs and Wants. B) Creating a Market Offering. C) Customer Value. D) All of the above. Show Answer Correct Answer: D) All of the above. 45. What is a benefit to the salesperson of building a clientele? A) Supporting the company image. B) Reducing selling costs. C) Obtaining referrals from loyal customers. D) Securing customer acceptance of higher prices. Show Answer Correct Answer: C) Obtaining referrals from loyal customers. 46. Why are Universal Product Codes (UPCs) often preprinted on products before the manufacturer ships the products to the business? A) To increase the product turnover rate. B) To improve the transportation system. C) To simplify the price-marking function. D) To reduce the possibility of theft. Show Answer Correct Answer: C) To simplify the price-marking function. 47. During the summer, wildfires swept through Montana and consumed many homes and businesses. Business owners rebuilt their businesses because they believed that the risk involved with wildfires was "just part of doing business in Montana." Which type of risk did the business owners encounter? A) Natural. B) Economic. C) Incompetence. D) Human. Show Answer Correct Answer: A) Natural. 48. Good health limited has decided to launch a new range of water bottles with in built water purifier. Instead of marketing the product by generic name, the company has decided to call it'Purifiere'. Identify the type of marketing function being described in the given lines. A) Packaging and labelling. B) Branding. C) Pricing. D) Promotion. Show Answer Correct Answer: B) Branding. 49. Which of external theft listed below involves stealing money or merchandise from a store using violence or threats? A) Employee Theft. B) Robbery. C) Shrinkage. D) Shoplifting. Show Answer Correct Answer: B) Robbery. 50. Molson Breweries has established different companies to manage four distinct regions in Canada. Each region has its own marketing and sales staff. This system is called A) Local management. B) Product management. C) Category management. D) Marketing services. E) Regional management. Show Answer Correct Answer: E) Regional management. 51. Diana prepares bills and invoices for her company. Her career is in the area of A) Corporate finance. B) Marketing communications. C) Securities and investments. D) Professional selling. Show Answer Correct Answer: A) Corporate finance. 52. What stage is where a business focuses on fighting off competition and sales level off A) Decline. B) Introduction. C) Growth. D) Maturity. Show Answer Correct Answer: D) Maturity. 53. Marketing benefits our society in all of the following ways EXCEPT. A) Promotes using the earth's resources more wisely. B) Makes our lives better/easier. C) Encourages trade between nations. D) Facilitates tax reductions. Show Answer Correct Answer: D) Facilitates tax reductions. 54. A brand or part of a brand that is given legal protection is called ..... A) Brand. B) Brand Name. C) Brand Mark. D) Trade Mark. Show Answer Correct Answer: D) Trade Mark. 55. Some customers are ....., caring about new developments in their category and seeking out new products. A) Early adopters. B) Innovators. C) Opinion leaders. D) Market mavens. Show Answer Correct Answer: A) Early adopters. 56. Validity of a search result is: A) The degree to which the results are reproducible. B) The degree to which the results are inaccurate. C) The degree to which the results are accurate. D) The degree to which the results disprove your theory. Show Answer Correct Answer: C) The degree to which the results are accurate. 57. This marketing philosophy focuses on persuading and convincing customers to buy the Products. A) Production. B) Product. C) Marketing. D) Selling. Show Answer Correct Answer: D) Selling. 58. Which type of promotion would a company choose in order to reach a mass audience to inform customers about a new product? A) Personal Selling. B) Sales Promotion. C) Advertising. D) Publicity. Show Answer Correct Answer: C) Advertising. 59. A characteristic of simple memorandums written by business employees is that they usually are intended to be read by a(n) A) Internal audience. B) Group of suppliers. C) Board of directors. D) Planning committee. Show Answer Correct Answer: A) Internal audience. 60. Sports events and press conferences are part of:(a) sales promotion (b) advertising (c) public relations (d) personal selling A) Sales Promotion. B) Advertising. C) Public relations. D) Publicity. Show Answer Correct Answer: C) Public relations. ← PreviousNext →Related QuizzesEconomy QuizzesGeneral Knowledge QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books