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Marketing Management Quiz 9 (25 MCQs)

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1. What is Marketing Management?
2. Marketing Environment Systems covers
3. Modern marketing begins and ends with the _____
4. Direct marketing is also known as
5. A marketing plan is designed to attract target customers through a set of _____
6. This is a tangible object that consumers can purchase to satisfy needs and wants. It can bestored after purchase and potentially resold.
7. Which one of the following is controllable variable of marketing management?
8. This is a marketing strategy in which a firm marketing a product with a well-developed imageuses the same brand name in a different product category.
9. The unique name, symbol, or design that identifies a product, service, or company.
10. Of the five value dimensions, which has been called the most important factor in long-term success?
11. Encouraging team members to contribute to and take responsibility for the management process.
12. A marketer developing a brand name that is easy to pronounce would conduct
13. Pepsi decided to offer a new type of soft drink, Pepsi Free. Under which marketing function does this decision fall?
14. One-level channel consists of
15. _____ is described as the set of marketing tools that a firm uses to pursue its marketing objectives in a target market.
16. Which of the following is an important question for marketers to ask before creating a research design?
17. Services are said to be more _____ than goods.
18. An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.
19. A _____ is a special saying made from a few words that helps identify the company or brand.
20. In which of the following will you find Base line, Headline & sub-headline?
21. 'Buy three get one free' is an example of
22. Marketing services agencies includes
23. In an economic system, which of the following is the decision to purchase raw materials and make it into an item to sell?
24. A brand which bears the name of the seller or store where it's sold is called as
25. Establishing a time frame in which to achieve a goal, assigning employees to the project, and determining a method for approaching the work.
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