Global MCQ Practice

🌐 Total MCQ
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Marketing Management Quiz 8 (60 MCQs)

Quiz Instructions

Select an option to see the correct answer instantly.

1. An important element of an iterative segmentation is
2. Which of the following is NOT an example of the public that is part of a company's marketing environment?
3. There are ..... concepts/philosophies of Marketing
4. A firm has marketing objective for long-periods is to become market leader, The price of product to be fix at .....
5. In marketing process, marketers begins by ....., and identifying the market needs and wants.
6. What is an example of an employee reinforcing a service orientation through communication?
7. Informing, reminding or persuading customers about a product, the company or a social cause that is important to the company.
8. One computer tool that a businessperson can use to organize online information for a research report is
9. The process of achieving company goals by effective use of resources through planning, organizing, and controlling.
10. Many hoteliers no longer claim that they merely offer lodging. Instead, they now stake claims as premier travel providers. This is done to avoid the mistake of defining their core business .....
11. Different customers with different needs require different strategies. This is a description of
12. The packaging of bread you purchase from a local bakery is an example of:
13. Packaging is important not only for protection of the product but also serves as
14. Jennifer and Linda are going to open a hair/nail salon. They want to inform customers of their new business and persuade them to frequent their facility. Which function of marketing will they use?
15. Account managers, account planners, and media buyers are all positions in what field of marketing?
16. Which of the following is NOT one of the Four Ps of Marketing? a. Price b. Product c. Protection d. Promotion
17. Which is not the element of Marketing mix?
18. During what year/years did the World Wide Web begin?
19. Which element of marketing mix includes after sales service offered to the customers.
20. Using the cash accounting method, determine the amount of sales that a business would record for one day if it makes $ 2, 300 in cash sales, has COD sales of $ 450, and places a $ 300 special order.
21. Human needs shaped by such factors as culture, personality, education, society and religion are called .....
22. ..... defines which other brand competes with and which should thus be the focus of competitive analysis.
23. Name the part of brand which can't be spoken but can be recognized.
24. MIS is a ..... process
25. A company's marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be .....
26. Which type of display would be used to promote the sale of a variety of items such as the Buy-one-Get-One free table of products at Publix Supermarkets each week?
27. Which of the following examples is based on a psychological factor?
28. The marketing concept evolved as a result of self regulation of social responsibilities by a business organizations.
29. Ferrari, rolex, swarovski, coach are types of products that involved in .....
30. Marketers may want to use research to study the economy, a factor that is subject to change. In this context, the economy can be described as a(n) .....
31. How does a marketing plan affect the way the marketing team plans its strategies?
32. The contrast between mass marketing and one-to-one marketing illustrates that segments become more ..... as they increase in size.
33. Which of the following is not part of indirect distribution channel
34. Oldest & rarest goods is-
35. A graphic, mark emblem, symbol or stylized name used to identify a company, organization, product or brand.
36. Four competing philosophies strongly influence the role of marketing activities within an organization. Which of the following is not a marketing management philosophy?
37. What is it called? "The accumulation of all those individuals and groups who participate in the purchasing decision-making process, who share some common goals and the risks arising from the decision."
38. Candace works for a small marketing firm that focuses on ads that pop up on social media web pages. Candace most likely works in
39. What term refers to people who are trendy and fashionable in order to impress others and are often impulse buyers?
40. Letters of inquiry should be as ..... as possible.
41. Scratch a card and win a refrigerator. Identify the technique of sales promotion.
42. THE ART OF ANTICIPATING WHAT BUYERS ARE LIKELY TO DO UNDER A GIVEN SET OF CONDITIONS.
43. Where in the Microsoft Word word-processing program should you look to determine what page of a document you're on and how many words are in the document?
44. Which of the following is an important question for marketers to ask before creating a research design?
45. What is often the result of positive customer/client relations?
46. Coca-Cola is an example of what type of business represented in our society?
47. Services are more ..... than goods.
48. Which example will give you quality data?
49. Actually marketing means-
50. The type of management that implements the decisions of top management, plans how the departments under them can work to reach top management's goals.
51. Which market segment represents customers who prefer a variety of reasonably priced recreational activities?
52. A(n) ..... is a gathering of 6 to 10 people carefully selected by researchers based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest at length.
53. William decides to purchase a baseball bat for $ 50. The opportunity cost of the decision to purchase the bat is which of the following?
54. Which task is unique to the Management and Entrepreneurship career pathway?
55. Businesses may prevent burglaries by checking every room in the building at night to make sure that the
56. "process and activities which meets customers' requirements or needs either by satisfying them or by providing value to them in exchange for value to the companies." are definition from .....
57. Changing old glass bottles into beautiful new sculptures is an example of ..... utility.
58. Name the strategy which adds a higher priced prestigious product to the existing line of lower priced products?
59. Which is the pattern of segmentation wherein the firms view each customer as a separate segment?
60. Which of the following is not one of the criteria needed for exchange to take place
🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books