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Marketing Management Quiz 8 (25 MCQs)

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1. Pricing objectives consists
2. Identify the type of market research data based on the characteristics below:Data collected by a company regarding sales of a particular product or time period, etc _____
3. A firm has marketing objective for long-periods is to become market leader, The price of product to be fix at _____
4. Doctor's services consist mainly of _____ elements.
5. Which of the following is an example of a customer inquiry about a product that an employee might need product knowledge in order to handle
6. There is only one boss. The customer. And he/she can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
7. To remain dominant, a market leader looks for
8. The target set for a fixed period for any sales executive is called as
9. Which of the following is a question that arises during the marketing exchange?
10. All things used in producing goods or services; a source of aid or support that may be drawn upon when needed.
11. Name the strategy which adds a higher priced prestigious product to the existing line of lower priced products?
12. A company's marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be _____
13. An organization is gathering, recording, and analyzing data about its target market. This activity is known as _____
14. Empty nesters tend to start dreaming of spending their greater discretionary income on
15. _____ makes flexibility available.
16. The accurate meaning of "International Marketing" is
17. Physical distribution channels include
18. A company's marketers guess that if they invest in sales force training, sales will increase by 15%. This guess is called a(n) _____
19. Which of the following are considered as the pillars of Marketing
20. Identify the purpose for a business to use inventory control systems.For example, companies will be able to identify errors in the point-of-sale system.
21. _____ means that all customers are treated the same.
22. The policy of introducing "New Blood" is
23. There is a rule of thumb that says it costs _____ times more to acquire a new customer compared to maintaining a loyal one.
24. The buying process starts when the buyer recognizes a
25. What characteristic of useful marketing information requires the information to be closely related to the situation in order to be the most use?
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