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Marketing Management Quiz 3 (25 MCQs)

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1. _____ is an advantage of advertisement
2. When can core businesses change?
3. Sunita calls her friend Suman and requests her to sell one of her paintings to Rama's mother. In this transaction who is the marketer
4. This is the service characteristic that means that the service cannot be touched, seen, tasted, heard, or felt.
5. A marketing _____ refers to a business's overall plan for reaching prospective consumers.
6. Brand Awareness and Reach is?
7. All people who share similar needs and wants and who have the ability to purchase a given product are called a
8. What stage is the longest
9. In company's microenvironment, 'media publics' consists of
10. If demand hardly changes with small changes in price the demand is _____
11. Markets in which market offerings are bought from sellers for reselling purpose are known as
12. What is exchanged for the product or what customers are willing to pay
13. _____ consists of consumers who purchase goods and services for personal use.
14. Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
15. What mistake can companies make when they define their core business?
16. The decline in the average cost with accumulated production is called the _____
17. In Global marketing orientation, product needs across the countries are _____
18. Elements of marketing planning is
19. A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various part of the market is known as
20. Which one of the step is not included under the step of marketing programming process?
21. Which type of promotion would a company choose in order to reach a mass audience to inform customers about a new product?
22. The change in climate of the city, where a product is being sold will affect the _____ region of the marketing plan.
23. An informational tag, wrapper or printed message that is attached to a product or package
24. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing
25. Which of the following is an example of "experience marketing" ?
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