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Marketing Management Quiz 13 (60 MCQs)

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1. Which element of marketing mix is responsible for making the goods available from the manufacturer to consumers?
2. Which of the following means selecting and safely using technological resources to accomplish work responsibilities in a productive manner? a. Job-specific technologies b. Internet use and security c. Information technology d. Telecommunications
3. This is an organized collection of comprehensive information about customer.
4. What is the best way for Michelle to organize the information that she has collected for a research report that she is writing?
5. Fill in the following blanks to explain how marketing has helped consumers bya. Lowering ..... of goods through competitionb ..... customers about goods and servicesc. Offering a ..... of products and services
6. Major household appliances and heavy consumer durables are referred to as:
7. Brad's job description states that he is responsible for developing and implementing the marketing programs for Bick's Pickles, the brand he has been hired to manage. Brad's job title is
8. Which of the following sales promotion technique used to induce the buyers to buy the product?
9. ..... is not a marketing concept
10. Marketing manager outlines the marketing activities that will be undertaken to execute the marketing strategy is known as
11. What can be marketed?
12. One behavioral segment of great importance to the marketer is the ..... of the focal brand because it is relatively easy to communicate to this group.
13. . a combination of four strategies used to market a product is called:
14. To feel hunger is a .....
15. Which is not the pricing strategy listed below?
16. Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.
17. A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n)
18. What is one advantage of observational research?
19. This type of label provides information about product use, care, other features
20. Which one is not an example of an open question?
21. Based in the customer's perception alone.
22. Which of the following is a true statement about the consensus-building process:
23. The central element of what is purchased is called the "core, " and anything bought on top of that is called what?
24. Deciding how much to charge for goods and services
25. An informational tag, wrapper or printed message that is attached to a product or package
26. Which of the following does not give exclusive ownership of certain types of property to individuals:
27. Select the technique and example used in pricing products.Technique:Pricing products in a given category at a particular price. Pricing Example:Pricing all pants at $ 25, $ 45, and $ 65.
28. What might cease if producers decide that their incomes are inadequate to continue making goods and services?
29. Department that handles recruitment, hiring and firing, training and other employee matters. They maintain policies, plans, and procedures for the effective management of employees
30. This measure helps you find out where your customers are going. What are the reasons for loss of customers.
31. Which is one way that many businesses use the marketing information contained in sales reports?
32. Which one is not an example of secondary research?
33. Who makes the decisions in a Market economic system?
34. "Profits could be maximized by attracting and persuading customers to buy the products." Identify the concept of marketing management highlighted by this statement.
35. Natalie searched for 45-minutes to locate an important file folder, which she found under a pile of papers in an unmarked box that was stored under her desk. What action did Natalie fail to take that would have increased her efficiency and saved the company money?
36. What is a tool that can help you determine possible career choices for yourself?
37. Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the ..... marketing function.
38. The focus of the ..... concept is on customer needs and the customer satisfaction becomes the means to achieving the firm's objectives of maximizing profits.
39. Which form of external theft listed below involves stealing merchandise from a store?
40. Mass marketing occurs when:
41. Which of the following is a geographic factor?
42. What is a good question to ask yourself when thinking about your future career?
43. Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the ..... marketing function?
44. Which of the following is not a challenge or problem of Indian Rural Markets
45. The best way for Melissa to determine if her company will pay the tuition for the class that she is taking at the community college is by
46. What type of promotion would a company use in order to provide one-on-one contact with the customer to inform them about potential products?
47. A producer decides to use agents to get his products in the market. The producer is using .....
48. . Business A spends less on advertising than Business B. Both businesses sell the same products, but Business B charges higher prices than Business A. Which of the following factors has affected the prices of the business:
49. One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to
50. KING OF THE MARKET
51. A type of testing which the company selected certain stores in different geographic areas and ask them to keep its new product into their stores in return for a fee.
52. What is "Consumer Behaviour? "
53. What is it known as? A firm attempts to serve all customer groups with all the products they might need.
54. Ideas that are developed in one country may be considered for another so that economies of scale can be realized. This is a demonstration of
55. Which of the following is a good source of internal data?
56. What mistake can companies make when they define their core business?
57. Looks at what is going on in the market with the goal of forecasting sales of products or services
58. In charge of creating and maintaining a good public image for their business or organization that they work for or represent.
59. Market research must be:relevant, accurate, current, and what?
60. Which of the following orientation emphasizes on product's benefits to the customer rather than product attributes?
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