Global MCQ Practice

🌐 Total MCQ
Home > General Knowledge > Economy > Business > Marketing Management – Quiz 13
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Marketing Management Quiz 13 (25 MCQs)

Quiz Instructions:

Select an option to see the correct answer instantly.

1. Which of the following point is responsibility for effective market segmentation?
2. The best way for Melissa to determine if her company will pay the tuition for the class that she is taking at the community college is by
3. When a company uses its product wrapping to promote the preservation of an endangered animal species, it is engaging in which practice?
4. Which of the following is a sales promotion activity?
5. Jack and Jill are co-owners of a daycare center. They have been in business for five years. This business is an example of a
6. Study of human population in context of gender, race and occupation is called
7. A type of management style in which top management shares decision making with self-managing teams of workers who set their own goals and make their own decisions.
8. Marketing planning is concerned with
9. Marketing that utilizes Internet and online based technologies is known as _____
10. Any paid form of non-personal presentation of ideas, images, goods, or services is known as _____ Example:radio, TV, newspaper, web site, or magazine.
11. Which form of external theft listed below involves stealing merchandise from a store?
12. Value is the _____
13. What stage is where a business focuses on fighting off competition and sales level off
14. Close factors affecting company's ability to serve its customers are referred as
15. A brand includes
16. An example of personal selling is _____
17. The principle of organisation that no employee should report to more than one superior is called
18. Which element of marketing mix includes after sales service offered to the customers.
19. It is an impersonal and paid tool of promotional mix
20. The Marketing Mix includes which 4 components?
21. The following are the factors which comprise the microenvironment EXCEPT
22. Beta company makes items you typically see in a sports store. If they sell golf balls, which of the following would be expansion in the breadth direction?
23. Who developed the 4 P's of marketing?
24. A marketing-information management system can help business to _____
25. Relationship marketing pundits estimate that it costs five to ten times more to make sales to _____ than to _____
← PreviousNext →

Related Quizzes

🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books