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Marketing Management Quiz 12 (25 MCQs)

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1. A(n) _____ segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services.
2. An advocate can be converted to a _____
3. Which is the barriers to the adoption of online Marketing?
4. Gender, age and income are all qualities of what segmentation base?
5. The group of people most likely to become customers and that is identified for a specific marketing program is the
6. If the Point-of-Sale system shows ending inventory as 890 items and the physical inventory shows 876. What is the shrinkage at that point in time?
7. One behavioral segment of great importance to the marketer is the _____ of the focal brand because it is relatively easy to communicate to this group.
8. Which phase of the Product life cycle is when profits peak and start to decline.
9. What is the process of dividing a market into groups of people who have the same product needs?
10. State Financial Corporation Act encourages in
11. Giffen goods are those goods
12. Shop for Rs. 2, 500 and get a coupan worth Rs. 250 free. This is an example of
13. Which of the following is a psychological factor?
14. Identify the type of promotional media based on the example below:Sports Illustrated and People Magazines
15. What is advertisement try to do?
16. Political campaigns are generally examples of _____
17. Identify the feature that makes Marketing research not an exact science
18. Franchise organisation is an example of _____ vertical marketing system.
19. The customer focused philosophy is known as the _____ concept.
20. The Publics does NOT include
21. Diversification is to a new business area that has no obvious connection with any of the company's existing areas refer to
22. Which factors determines the building up of a sales organisation?
23. Which of the follwong is non-personal and non-paid form of promotion mix?
24. The marketing concept which aims to increase profit from economies of scale
25. How the consumer gets the product
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