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Marketing Management Quiz 12 (60 MCQs)

Quiz Instructions

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1. In a company's macro environment all of the following would be considered to be a part EXCEPT
2. Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
3. From among the following, identify the factor which does not form part of facilitating function of marketing?
4. Which one of the following is the key to build lasting relationship with consumers?
5. A technique for maximizing the value gained by both you and the costumer from each transaction.
6. If the producer sells goods through its shops then it is called-
7. The process of planning, improving, and/or adding to a firm's product line.
8. The function of marketing where the individual completes the exchange transaction, provides services for customers and determines client needs and wants is:
9. The channel facilitates the direct link between the manufacturer and the customer:
10. Which of the following is a brand name?
11. SAN MIGUEL CORPORATION ESTABLISH B-MEG TO SUPPLY FEEDS TO THEIR FARMS. THIS IS AN EXAMPLE OF WHAT STRATEGY?
12. In which stage of New product development it is decided whether the product idea compatible with company objectives, strategies, and resources?
13. Make the correct sequence of marketing functions from the following:(1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading
14. What is a key to effective note-taking?
15. Characteristics such as age, gender, ethnic background, income are:
16. According to the pyramid of corporate social responsibility, the foundation of such social responsibility of a firm comes from
17. What company launched its instant messenger chat service with the greeting, "You've got mail" ?
18. A company charging fairly low prices for high-quality goods is practising ..... pricing.
19. When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodations. This is an example of what marketing core function?
20. . The salesperson can check his/her understanding of what the customer has said by asking ..... questions.
21. In which testing thirty to 40 qualified shoppers are asked about brand familiarity and preferences in a specific product category and attend a brief screening of both well-known and new TV or print ads?
22. What does a miniature golf business provide to its customers?
23. Lola is a very creative and driven person. She is able to meet goals that she sets for herself and works very hard. Lola also likes making her own schedule and does not take direction or constructive criticism well. Which employer would be best for Lola to work for?
24. T-shirts sold at music concerts that are imprinted with a rock group's name are examples of products that have ..... utility.
25. The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?
26. A television commercial stresses the benefits of buying a new protein bar.
27. Which survey question isn't collecting qualitative data?
28. Geoffrey B. Small
29. Choose the concept for the following definition:The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.
30. Brad wants to find a job in the field of advertising. An easy way for Brad to find out the names of all the advertising businesses in his area would be to
31. New Zealand promotes private ownership of businesses where competition among business owners drives prices. They are considered to be closer to which type of economic system?
32. Which bachelor's degrees are desired for someone looking for a career in marketing?
33. Basically marketing management make popular by-
34. In addition to his name, address, and phone number, what information should Dwight include in his corporate email signature?
35. A Web crawler is:
36. What does the owner of a miniature gold business provide her customers with?
37. '' the basic role of a firm is to identify a need and fill it"The marketing management philosophy highlighted in the given statement is:
38. Looks at the needs for certain products, and then coordinate all the stages of its development.
39. This function is important for understanding the available opportunities and threats as well as strengths and weaknesses of the organisation and help in deciding what opportunities can best be pursued by it.
40. Honest goal setting usually helps you to ..... your priorities
41. Which tool of promotion mix involves direct face to face conversation with prospective customer?
42. Why is it important for businesses to follow local health ordinances?
43. The management function of business is usually responsible for
44. Four stages in life of a product
45. It act as a silent salesman as it promotes the product and increases its sale.
46. Which of the following is the basic purpose of a company's promotional mix:
47. ..... is characterized by low involvement, a short time frame, an internal-only information search, and low costs.
48. What type of display is used when Wal-Mart displays all of its digital clocks that are made by a variety of manufacturers?
49. Needs of ..... are being focused in Marketing.answer choices
50. A home-improvement company has determined that many of its potential customers will only purchase carpeting from businesses offering a discount. What has the company determined?
51. Consists of individuals and households that buy goods and services for personal consumption.
52. Payroll, hotel reservations, and sales orders are handled by a(n) ..... type of information system.
53. ..... consists of schools, hospitals, nursing homes, prisons and other institutions that must provide goods and services to people in their care.
54. THIS LEVEL OF ORGANIZATION IS RESPONSIBLE FOR DESIGNING THE STRATEGIC PLAN TO GUIDE THE WHOLE ORGANIZATION
55. A 30-40 customers are selected and are invited to the store where they can buy anything.
56. Which of the following is an example of corporate responsibility:
57. What characteristic of useful marketing information requires the information to be closely related to the situation in order to be the most use?
58. Providing marketing information is an important channel activity. Businesses rely on marketing information to determine
59. What type of corporation may be owned by just a few people and does not offer its shares for sale to the general public?
60. What is the term that is used to determine the profitability of a product that is another goal of pricing?
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