This quiz works best with JavaScript enabled. Home > General Knowledge > Economy > Business > Marketing Management – Quiz 11 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 11 (60 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The promotion of products or brands through one or more forms of electronic media correctly defines which of the following? A) Digital marketing. B) Telecommunication Marketing. C) Infomercials. D) Internet marketing. Show Answer Correct Answer: A) Digital marketing. 2. Large companies normally manage quite different businesses, each requiring its own strategy known as ..... A) GE Matrix. B) BCG Matrix. C) Ansoff's Matrix. D) SBU. Show Answer Correct Answer: D) SBU. 3. Services are simultaneously produced and consumed. This is different from goods because goods can be ..... A) Produced and consumed simultaneously. B) Perishable. C) Inventoried. D) Inelastic. Show Answer Correct Answer: C) Inventoried. 4. How can the salesperson try to reduce the number of customer complaints about the products customers buy? A) By advising the customer from personal experience. B) By identifying the customer's real needs. C) By using high-pressure selling techniques. D) By approaching customers as soon as possible. Show Answer Correct Answer: B) By identifying the customer's real needs. 5. Primary research is: A) Collected by visiting a library. B) Obtained from a govenment source. C) Collected for the first time by the researcher. D) Obtained from an Internet search. Show Answer Correct Answer: C) Collected for the first time by the researcher. 6. The external environment ..... A) Cannot be influence and control by marketing managers. B) Does not change overtime. C) Can be controlled in much the same manner as the internal marketing mix. D) Must be continually monitored by marketing managers. Show Answer Correct Answer: A) Cannot be influence and control by marketing managers. 7. When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as: A) Positioning by competitor. B) Positioning by product category. C) Repositioning. D) Positioning by Corporate identity. Show Answer Correct Answer: C) Repositioning. 8. Under what circumstances would it be appropriate for a person to send a letter of application to a business? A) When responding to a request for information. B) When completing an application form. C) When submitting educational transcripts. D) When acting on a referral job lead. Show Answer Correct Answer: D) When acting on a referral job lead. 9. Which of the following characteristics is shared by advertising and publicity: A) Is impersonal since there is no interaction with the customer. B) Must be paid for. C) Receives close attention from all customers in the target market. D) Presents the same message to all members if the target market. Show Answer Correct Answer: A) Is impersonal since there is no interaction with the customer. 10. ..... is an organized set of procedures and routine. A) Marketing information. B) Marketing Management. C) Marketing information system (MIS). D) None. Show Answer Correct Answer: C) Marketing information system (MIS). 11. Which of the following items might be included in a marketing plan's appendix? A) A list of marketing objectives. B) The organization's mission statement. C) A SWOT analysis chart. D) A product photograph. Show Answer Correct Answer: D) A product photograph. 12. ..... is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would rather have. A) Synergy. B) Leveraging. C) Transformation. D) Exchange. Show Answer Correct Answer: D) Exchange. 13. Alma is preparing a presentation about her department's budget to make to the company president. She wants to use a visual representation of the budget that shows parts in relation to the whole. Alma should consider using a A) Table. B) Pie chart. C) Line graph. D) Bar graph. Show Answer Correct Answer: B) Pie chart. 14. It refers to amount of money, which a customer has to pay to buy a product. A) Product. B) Price. C) Label. D) Package. Show Answer Correct Answer: B) Price. 15. Which of the following is NOT a purpose of sales promotions? A) To entice people in. B) To attract first-time buyers. C) To boost sales figures. D) To clear new stock. Show Answer Correct Answer: D) To clear new stock. 16. Many businesses are using the technology developed by the space program to create A) Advanced new products. B) Marketing strategies. C) Updated brand names. D) Advertising techniques. Show Answer Correct Answer: A) Advanced new products. 17. Which of the subsequent BEST describes the environment that contains the larger social group forces that have an effect on the company-level environment-demographic, economic, natural, technological, political, and cultural forces? A) Global environment. B) Macro environment. C) Micro environment. D) None of these. Show Answer Correct Answer: B) Macro environment. 18. MONITORING CULTURAL VALUES AND SUBCULTURES ARE INCLUDED IN WHAT ENVIRONMENTAL FACTOR? A) ECONOMIC ENVIRONMENT. B) NATURAL ENVIRONMENT. C) SOCIO-CULTURAL ENVIRONMENT. D) TECHNOLOGICAL ENVIRONMENT. Show Answer Correct Answer: C) SOCIO-CULTURAL ENVIRONMENT. 19. The ..... consists of the actors and forces outside marketingthat affect marketing management's ability to develop and maintain successfulrelationships with its target customers. A) Marketing organization. B) Marketing network. C) Marketing system. D) Marketing environment. Show Answer Correct Answer: D) Marketing environment. 20. Many companies give a return of part of the purchase price as an incentive for customers to purchase their product is called a: A) Rebates. B) Samples. C) Premium. D) Sweepstakes. Show Answer Correct Answer: A) Rebates. 21. Field of consumer oriented theory is applicable- A) Factory. B) Society. C) Market. D) None of these. Show Answer Correct Answer: C) Market. 22. What can we make or do best? A) Sales. B) Production. C) Societal. D) Marketing. Show Answer Correct Answer: B) Production. 23. Theft, human error, technological errors, and damages are all a cause of ..... A) Shortage. B) Shrinkage. C) Surplus. D) Stock Turnover. Show Answer Correct Answer: B) Shrinkage. 24. Holistic marketing does not include: A) Social responsibility marketing. B) Digital marketing. C) Internal marketing. D) Integrated marketing. E) Relationship marketing. Show Answer Correct Answer: B) Digital marketing. 25. Promotion refers to A) Use of communication to inform the potential customers about the product. B) Customers use various tools to know about the product. C) Any reward given to producers. D) Use of various gadgets to move forward. Show Answer Correct Answer: A) Use of communication to inform the potential customers about the product. 26. The final step in the marketing process is ..... A) Creating customer loyalty. B) Capturing value from customers. C) Creating customer lifetime value. D) Understanding the marketplace. Show Answer Correct Answer: B) Capturing value from customers. 27. What is advertisement try to do? A) To buy a product. B) To survey a product. C) To sell a product. D) To make a product. Show Answer Correct Answer: C) To sell a product. 28. What is the difference between the Internet and the World Wide Web? A) The World Wide Web is the same as the Internet. B) The World Wide Web contains images and text. C) The World Wide Web only contains text. D) The Internet came after the World Wide Web. Show Answer Correct Answer: B) The World Wide Web contains images and text. 29. Which career is best described by someone who buys materials, products, and services for an organization? A) Wholesale Buyer. B) Stock Clerk. C) Marking Clerk. D) Purchasing Agent. Show Answer Correct Answer: D) Purchasing Agent. 30. Who is the father of marketing? A) Philip Kenes. B) Philips Kohler. C) Stephen John. D) Philip Kotler. E) Philip Kotler. Show Answer Correct Answer: D) Philip Kotler. 31. Product Differentiation:Product Features, Service Differentiation: ..... A) Product form. B) Style. C) Customization. D) Installation. Show Answer Correct Answer: D) Installation. 32. Which of the following careers in the Marketing Career Cluster requires a Master's degree? a. Chief Executive Officer b. Real Estate Sales Agent c. Copywriter d. Shipping and Receiving Clerk A) C. B) A. C) D. D) B. Show Answer Correct Answer: B) A. 33. "Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management." Define by ..... A) Philip Kotler. B) Kreitner. C) Harold Koontz. D) Robert L. Trewelly. Show Answer Correct Answer: A) Philip Kotler. 34. Select the technique and example used in pricing products.Technique:Setting higher than average prices to send a message to customers that the product has a status and is prestigious. Example:Sneakers of a particular brand that cost $ 180 A) Multiple Unit Pricing. B) Bundle Pricing. C) Prestige Pricing. D) Odd-Even Pricing. Show Answer Correct Answer: C) Prestige Pricing. 35. Which of the following often makes it necessary for workers to continue their education and obtain training to pursue different careers: A) Limits to confidentiality. B) Increases in responsibility. C) Advances in technology. D) Changes in geography. Show Answer Correct Answer: C) Advances in technology. 36. The following statement appeared in an online journal article written by Dr. Lydia Garrett: "Dr. Sanderson has limited expertise in the area of biophysics, and I do not believe that he has conducted enough research to support his theory." This is an example of: A) A fact. B) Hearsay. C) An opinion. D) Supporting evidence. Show Answer Correct Answer: C) An opinion. 37. Marketing is the process ..... A) Of selling. B) Of production. C) Of buying and selling. D) Where goods are bought and sold in such a way that maximizes the satisfaction of consumer needs. Show Answer Correct Answer: D) Where goods are bought and sold in such a way that maximizes the satisfaction of consumer needs. 38. Select the explanation for merchandising-related discounts, Reduction in price as a result of buying in larger quantities A) Seasonal discounts. B) Quantity discounts. C) Trade discounts. D) Cash discounts. Show Answer Correct Answer: B) Quantity discounts. 39. The business manager tried to write a promotional letter that was simple, clear, and interesting so that customers who received it would A) Need to read it many times. B) Easily understand it. C) Find it entertaining. D) Ask what it really meant. Show Answer Correct Answer: B) Easily understand it. 40. This function is about one word ..... COMMUNICATION . This function is how a customer discovers a product. A) Promotion. B) Product Service Management. C) Selling. D) Marketing Planning. E) Channel Management. Show Answer Correct Answer: A) Promotion. 41. Added value of a product in economic terms A) Goods. B) Functions. C) Utilities. D) Value. Show Answer Correct Answer: C) Utilities. 42. Employees can demonstrate their customer-service mindset by using good A) Promotional plans. B) Business activities. C) Marketing strategies. D) Telephone techniques. Show Answer Correct Answer: D) Telephone techniques. 43. Identify the factor based on the given explanation.As competition increases, the price will decrease and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: D) Competition. 44. Booking hotel rooms for vacationers is an example of which marketing? A) Service. B) Sports. C) Benefit. D) Feature. Show Answer Correct Answer: A) Service. 45. Buying insurance for a business in case of theft or fire is which of the following ways to manage risk? A) Reduce. B) Avoid. C) Retain. D) Shift. Show Answer Correct Answer: D) Shift. 46. Which one of the following factors is not relevant to price fixation? A) Obtaining market leadership. B) Product differentiation. C) Value for money. D) Age of an organisation. Show Answer Correct Answer: D) Age of an organisation. 47. Obtaining, developing, and improving a product A) Product/Service Management. B) Marketing. C) Distribution. D) Selling. Show Answer Correct Answer: A) Product/Service Management. 48. Marketers often conduct causal research through experiments and ..... A) Simulations. B) Literature reviews. C) Questionnaires. D) Informal discussions. Show Answer Correct Answer: A) Simulations. 49. Microenvironment factors from the public perspectives includes all below except A) Financial publics. B) Environmental group. C) Market publics. D) Banks. E) Law and regulations. Show Answer Correct Answer: C) Market publics. 50. ..... refers to the process through which two or more parties come together to obtain the desired product or service from someone, offering the same by giving something in return. It is referred to as the essence of marketing. A) Advertising. B) Exchange. C) Research. D) Selling. Show Answer Correct Answer: B) Exchange. 51. Publicity refers to- A) Non paid form of impersonal communication. B) Paid form of personal communication. C) Non paid form of personal communication. D) Paid form of impersonal communication. Show Answer Correct Answer: A) Non paid form of impersonal communication. 52. This is a concept that holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. A) Marketing concept. B) Selling concept. C) Product concept. D) Production concept. Show Answer Correct Answer: B) Selling concept. 53. ..... means that all customers are treated the same. A) Gender marketing. B) Mass marketing. C) One-to-one marketing. D) Group marketing. Show Answer Correct Answer: B) Mass marketing. 54. Who makes the decisions in a Command economic system? A) Government. B) Consumers. C) Based upon customs, beliefs, religion and habits. D) None of above. Show Answer Correct Answer: A) Government. 55. In an economic system, which of the following is the decision to purchase raw materials and make it into an item to sell? A) How to produce?. B) For whom to produce?. C) When to produce?. D) What to produce?. Show Answer Correct Answer: D) What to produce?. 56. When is a pull strategy appropriate? A) When consumers are able to perceive differences between brands. B) When brand choice is made in the store. C) When the product is an impulse item. D) When there is low brand loyalty. Show Answer Correct Answer: A) When consumers are able to perceive differences between brands. 57. Marketing Management is the ..... of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. A) Science. B) Art. C) Science and Art. D) None of the Above. Show Answer Correct Answer: C) Science and Art. 58. A(n) ..... segment is always a tempting one for marketers to target because marketers assume that those customers can afford to purchase their goods or services. A) International. B) Upscale. C) Small. D) Large. Show Answer Correct Answer: B) Upscale. 59. A business with poor ethics is likely to A) Beat the competition. B) Reduce it financial risks. C) Lose customers. D) Avoid fines. Show Answer Correct Answer: C) Lose customers. 60. As an audience member, which of the following should you do to encourage a speaker during an oral presentation? A) Refrain from asking questions. B) Keep a straight face to communicate that you are serious. C) Quietly discuss the speech with the person sitting next to you. D) Smile. Show Answer Correct Answer: D) Smile. ← PreviousNext →Related QuizzesEconomy QuizzesGeneral Knowledge QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books