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Marketing Management Quiz 11 (25 MCQs)

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1. The critical path of a network is
2. Executives are likely to spend most of their time
3. This function of marketing responds to customers perception of value
4. Decision regarding credit sale belongs to which type of Marketing mix?
5. One computer tool that a businessperson can use to organize online information for a research report is
6. The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting _____ data.
7. 'Sale upto 50%' is an example of which sales promotion technique?
8. An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers' wants and need is _____
9. A business is behaving unethically if its product's label contains what component?
10. What type of promotion would a company use to stimulate interest in a company or its product by physically displaying products that draws potential customers?
11. Delphi method of estimating future demand for a product or service is associated with
12. In company's microenvironment, 'financial publics' consists of
13. Customers often use price to evaluate the _____ of a product or a firm's _____
14. Deciding on how goods get into customers' hands.
15. _____ decisions dictate how much to charge for goods and services in order to MAKE A PROFIT.
16. Where does Marketing Occur?
17. Who makes the decisions in a Traditional economic system?
18. What describes the market, product and technological area of business?
19. Type of management in which managers supervise the employees who carry out the tasks assigned by top & middle management.
20. Which tool of promotion mix involves direct face to face conversation with prospective customer?
21. LCD TV purchased is an example of
22. Magazines and pastries are examples of
23. An evolution of the Marketing discipline includes
24. The management theory that is directed at organizational improvement through understanding employee motivation and behavior is
25. Which of the following is not one of the benefits of E-Commerce?
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