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Marketing Management Quiz 23 (25 MCQs)

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1. Two ways to motivate employees
2. The ideal goal for the marketer is to find a(n) _____ group of customers whose needs it can easily and profitably meet.
3. People in this category are looking for the highest prices because their motive is to make the most profit.
4. What is the goal of Marketing Management?
5. What type of display is used when a store shows bathing suits, flip flops, and sunglasses together?
6. Regarding the phrase "time is money, " what type of effect does time seemingly have on money?
7. Diane owns and runs a small art studio. As owner, she hires and trains employees for the shop. This is an example of which entrepreneurial function?
8. Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
9. Which of the following is NOT a purpose of sales promotions?
10. The results of descriptive research are often _____
11. Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth. These people are knows as market
12. A television commercial stresses the benefits of buying a new protein bar.
13. A _____ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence.
14. This is an intangible activity that is exchanged directly from the producer to the consumer andconsumed at the time of production
15. Which one of the following facilitates E-Commerce?
16. Which stage is where profits are at all time high
17. The _____ concept holds that consumer will favor those products that offer the most quality, innovative features.
18. The market process involves which functions
19. When major supplies are received for the first time from a new supplier it is called as
20. Which is the element of modern marketing?
21. Which of the following is not a function of distribution agency?
22. The customer joining the queue and leaving it afterwards is defined as
23. What is the relationship between research purpose and research design?
24. Marketers may want to use research to study the economy, a factor that is subject to change. In this context, the economy can be described as a(n) _____
25. Business process of creating relationship with and satisfying customers.
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