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Marketing Management Quiz 26 (25 MCQs)

Quiz Instructions:

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1. Which one of the three basic approaches used customarily explaining the Marketing System?
2. Which communication component is not a paid form of communication?
3. What has consequences in the interaction between the service provider and the customer?
4. Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.
5. What does a group's leader do?
6. Which of the following is not a distinctive characteristic of services?
7. What is the term that is used to determine the profitability of a product that is another goal of pricing?
8. What type of display is used when Wal-Mart displays all of its digital clocks that are made by a variety of manufacturers?
9. Why does a company need to know the life cyclestages of its products?
10. Which is not a global entry strategy?
11. Which of the following is an advantage of personal selling over advertising in the promotional mix
12. What can we make or do best?
13. Which one is an international credit rating agency?
14. Which of the following is not included as Micro-Environmental Variables?
15. Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.
16. When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as
17. Young adults are most likely to be interested in which of the following?
18. The 4 P's of Marketing represent one of the following
19. Minimum Wages act is an example for
20. Obtaining the money needed to start and operate a business is a marketing function known as _____
21. Publicity refers to
22. Which one of the following is a "Generic" name of product?
23. In an economic system, the decision to hire more employees in order to make more products is answering which economic choice?
24. This refers to strategies intended to establish and sustain desirable customer relationships.
25. Which is the factor of Pricing decisions?
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