This quiz works best with JavaScript enabled. Home > General Knowledge > Economy > Business > Marketing Management – Quiz 17 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 17 (41 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Organizations in a ..... mobilize their resources toward selling, advertising and other promotional efforts. A) Sales orientation. B) Marketing orientation. C) Production orientation. D) Product orientation. Show Answer Correct Answer: A) Sales orientation. 2. Identify the needs of each division including which digital marketing strategy? A) Engagement. B) Identify. C) Develop. D) Accelerate. Show Answer Correct Answer: B) Identify. 3. Which of the following is used for Labelling? A) Sign. B) Symbol or design. C) Name. D) All of these. Show Answer Correct Answer: D) All of these. 4. It refers to that part of a brand which can be spoken. Identify. A) Product Mix. B) Brand name. C) Brand mark. D) Trade mark. Show Answer Correct Answer: B) Brand name. 5. The decline in the average cost with accumulated production is called the ..... A) Variable cost. B) Demand curve. C) Learning curve. D) Supply curve. Show Answer Correct Answer: C) Learning curve. 6. Market refers to ..... A) An area or infrastructure. B) Where buyers and sellers meet. C) Close contact between buyers and sellers. D) All of the above. Show Answer Correct Answer: D) All of the above. 7. The total number of products within all product lines of a company is referred to as: A) Depth of product mix. B) Length of product mix. C) Consistency of product mix. D) Width of product mix. Show Answer Correct Answer: B) Length of product mix. 8. When McDonald's decided to begin offering healthier menu options by selling salads, fruit, and oatmeal in order to increase sales by attracting healthy conscious customers, they were making decisions that are a part of which marketing function? A) Finance. B) Marketing Information Management. C) Promotion. D) Product/Service Management. Show Answer Correct Answer: D) Product/Service Management. 9. Which holds that consumers prefer products that are widely available and inexpensive? A) Marketing concept. B) Production concept. C) Product concept. D) Selling concept. Show Answer Correct Answer: B) Production concept. 10. Which of the following can be marketed? A) Kerala Tourism persuading people to visit Kerala for health tourism. B) Red Cross society persuading to donate blood. C) Political parties persuading to vote for a particular candidate. D) All of the above. Show Answer Correct Answer: D) All of the above. 11. . By counting the number of gifts wrapped at the gift-wrapping booth in a local mall, you are determining A) Input. B) Ratio. C) Output. D) Technology. Show Answer Correct Answer: C) Output. 12. Sunita calls her friend Suman and requests her to sell one of her paintings to Rama's mother. In this transaction who is the marketer A) Sunita. B) Suman. C) Both. D) None. Show Answer Correct Answer: A) Sunita. 13. When conducting research, a student should: A) Only use one search engine. B) Never use a search engine. C) Use multiple search engines. D) Use only the search engine that they are most familiar with. Show Answer Correct Answer: C) Use multiple search engines. 14. What does the 80:20 rule say? A) Eighty percent of sales will come from 20% of customers. B) For every 80 people who look at a product, 20 will buy it. C) For every 80 customers, 20 will be repeat customers. D) Eight percent of customers are only interested in 20% of available merchandise. Show Answer Correct Answer: A) Eighty percent of sales will come from 20% of customers. 15. What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity? A) Secondary data. B) Sales records. C) Purchasing documents. D) Marketing information. Show Answer Correct Answer: D) Marketing information. 16. Which function of a marketing-information management system involves collecting facts and figures from internal and external sources of an ongoing basis? A) Data gathering. B) Marketing research. C) Information reporting. D) Data processing. Show Answer Correct Answer: A) Data gathering. 17. What is the visual tool in presentation software that smoothly moves one slide into the next slide? A) Quick Access Toolbar. B) Transition. C) Title Bar. D) Animation. Show Answer Correct Answer: B) Transition. 18. Which of the following should be included in a marketing plan's executive summary? A) A description of the target market(s). B) The names and numbers of marketing team members. C) The organization's mission statement. D) A SWOT analysis chart. Show Answer Correct Answer: C) The organization's mission statement. 19. Which intermediary obtains goods in order to sell them directly to consumers? A) Wholesaler. B) Agent. C) Retailer. D) None of above. Show Answer Correct Answer: C) Retailer. 20. What type of segmentation occurs when a business researches particular regions of the US to market its products to in order to reach the most people? A) Demographics. B) Psychographics. C) Product Benefit. D) Geographics. Show Answer Correct Answer: D) Geographics. 21. Packaging, Lebelling and Branding are the important elements of which of the following marketing mix? A) Promotion. B) Product. C) Place. D) Price. Show Answer Correct Answer: B) Product. 22. What focuses on integrating various departments within a company to accomplish its strategic goals? A) Mission. B) Strategic planning. C) Quality policy. D) Vision. Show Answer Correct Answer: B) Strategic planning. 23. Age, gender, marital status, ethnic background & occupation are statistics often referred to as? A) Groups. B) Demographics. C) Target Market. D) Psychographics. Show Answer Correct Answer: B) Demographics. 24. The Thirst Quenchers beverage company is surveying prospective customers to determine demand for its newest soft drink. Thirst Quenchers is collecting ..... data. A) Economic. B) Secondary. C) Primary. D) Irrelevant. Show Answer Correct Answer: C) Primary. 25. Which of the following is NOT a decision associated with the price of a product? a. The price to set b. Whether or not to offer rebates c. Whether or not to offer discounts d. How the company will reach the right consumer A) B. B) C. C) D. D) A. Show Answer Correct Answer: C) D. 26. ..... is a simple way to engage in international marketing A) Indirect Exporter. B) Direct Investment, Joint Ventures, Licensing, Direct Exporting, Indirect Exporter. C) Joint Venture. D) Licencing only. Show Answer Correct Answer: B) Direct Investment, Joint Ventures, Licensing, Direct Exporting, Indirect Exporter. 27. ..... involves purchase from various sources & assembled at one place A) Assembling. B) Promoting. C) Buying. D) Selling. Show Answer Correct Answer: A) Assembling. 28. Which display, sell, or deliver the physical product or service(s) A) Distribution channels. B) Communication channels. C) Service channels. D) Marketing channels. Show Answer Correct Answer: A) Distribution channels. 29. The belief that high sales result in high profits. A) Societal. B) Production. C) Market. D) Sales. Show Answer Correct Answer: D) Sales. 30. By increasing awareness of the need for environmental controls, what has marketing done? A) Made buying more convenient. B) Regulated the standard of living. C) Improved the quality of life. D) Added usefulness to products. Show Answer Correct Answer: C) Improved the quality of life. 31. Characteristics such as attitudes, opinions, interests and values are: A) Psychographics. B) Behavior analysis. C) Geographics. D) Demographics. Show Answer Correct Answer: A) Psychographics. 32. Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation? A) Psychographic segmentation. B) Geographic segmentation. C) Demographic segmentation. D) Behavioural segmentation. Show Answer Correct Answer: A) Psychographic segmentation. 33. It combines the design and implementation of marketing activities and programs to build, measure, and managed brand to maximize their value. A) Strategic Brand Planning. B) Strategic Brand Management. C) Brand Management. D) Brand Planning. Show Answer Correct Answer: B) Strategic Brand Management. 34. Regarding the phrase "time is money, " what type of effect does time seemingly have on money? A) Little effect. B) Positive effect. C) No effect. D) Negative effect. Show Answer Correct Answer: D) Negative effect. 35. Which of the following is an example of "experience marketing" ? A) Financial services. B) Clothing. C) Cirque du Soleil. D) Starbucks. Show Answer Correct Answer: C) Cirque du Soleil. 36. A box containing 20 small boxes of chocolates is an example of A) Primary packaging. B) Secondary packaging. C) Transportation Packaging. D) None of above. Show Answer Correct Answer: C) Transportation Packaging. 37. Providing customers with goods and services they want A) Pricing. B) Selling. C) Placing. D) Distribution. Show Answer Correct Answer: B) Selling. 38. The ideal goal for the marketer is to find a(n) ..... group of customers whose needs it can easily and profitably meet. A) Untapped. B) Quality. C) Competing. D) Overserved. Show Answer Correct Answer: A) Untapped. 39. Identify the factor based on the given explanation.As government gets more involved and poses requirements, prices can increase. However, the government can also set a price ceiling such as in the natural gas market A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: E) Government. 40. Type of management in which managers supervise the employees who carry out the tasks assigned by top & middle management. A) Controlling. B) Top management. C) Middle management. D) Supervisory-level management. Show Answer Correct Answer: D) Supervisory-level management. 41. What is the order of the product life cycle A) Introduction, growth, decline, maturity. B) Introduction, maturity, growth, decline. C) Introduction, growth, maturity, decline. D) Introduction, decline, maturity, growth. Show Answer Correct Answer: C) Introduction, growth, maturity, decline. ← PreviousRelated QuizzesEconomy QuizzesGeneral Knowledge QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books