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Marketing Management Quiz 17 (25 MCQs)

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1. Select the explanation for merchandising-related discounts, Discounts given on end of the season products as an incentive to clear out inventory and make room for the new inventory
2. Which of the following is an example of helpful, printed information that businesses often give new employees during orientation
3. Calculate the newspaper rate for a display ad for the AJC if the column inch rate is $ 25 and the advertiser wishes to have an ad that is 5 inches long by 6 columns wide.(Rate X Length X Width)
4. The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation" this statement refers to
5. Which is an example of an ethical issue that a product or service manager might face?
6. Who is the father of modern marketing?
7. This could be either a good or a service with monetary value that satisfies customer's needs andwants.
8. Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in
9. A manufacturer of industrial goods would use _____ sales force structure.
10. On-line Marketing includes
11. Mitch is securing funds to expand his pet-sitting business. This is an example of which entrepreneurial function?
12. In this stage of the product life cycle, advertising is focused on attracting the mass markets and marketers focus on building heavy distribution outlets to meet consumer demand.
13. Pricing objectives is combination of
14. _____ point of view lays stress upon customer's welfare
15. Which of the following is NOT one of the 4Ps?
16. When each party has something that could be of value to other party, it results into
17. The marketing concerns requires both fixed capital and
18. _____ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.
19. A SWOT analysis identifies a business's _____ and weaknesses and theopportunities and threats it faces.
20. Which intermediary obtains goods to sell to industrial users?
21. Recording payments made on account, preparing balance sheets, and preparing a quarterly income tax report are classified as which type of activity?
22. Definition of marketing is the process by which companies create _____ for customers and build strong customer _____ in order to capture value from customer in return (Kotler, 2016).
23. What kind of pricing strategy a firm should normally follow for marketing electronic goods?
24. Which is not part of the Advertising group
25. _____ is an organized set of procedures and routine.
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