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Marketing Management Quiz 18 (25 MCQs)

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1. Small and medium enterprises are
2. Activities taken up on part time or casual basis to raise income is
3. The type of management that implements the decisions of top management, plans how the departments under them can work to reach top management's goals.
4. The packaging can prevent _____ and provide security for the product until theconsumer can use it.
5. Suzanne opened a small business in her home grooming small dogs. This is an example of which type of small business management/entrepreneurship career?
6. Channels of distribution is known as
7. The Market environment consists
8. What is a package?
9. Which of the following sales promotion technique used to induce the buyers to buy the product?
10. In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
11. Of the five value dimensions, which focuses on being able to do things "fast" consistently?
12. Foreign goods exported in the same state as previously imported, to the rest of the world.
13. The process of achieving company goals by effective use of resources through planning, organizing, and controlling.
14. Marketing characteristics are
15. Using the Power of on-line networks, computer communications and digital interactive media to achieve marketing and business objectives, is called
16. It refers to that part of a brand which can be spoken. Identify.
17. Which among the following is not an element of marketing mix
18. Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?
19. Product, Place, Price, and Promotion are also called
20. Marketers have long realized the benefits of morphing _____ purchase-transaction exchanges into long-term relationship marketing.
21. One of the disadvantages of branding is
22. What is the order of the product life cycle
23. The number of product lines a company carries is called
24. Functions of marketing management consists
25. Pricing is one of the essential components of
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