Global MCQ Practice

🌐 Total MCQ
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Marketing Management Quiz 15 (60 MCQs)

Quiz Instructions

Select an option to see the correct answer instantly.

1. What is not included in the marketing mix strategy is?
2. Buy 2 soaps get 1 soap free. Identify the technique of sales promotion.
3. An analysis of outside influences on an organization is called:
4. Jason works for Sky Airlines. When reserving airline tickets for customers by telephone, Jason needs to obtain the customer's desired arrival and departure locations, travel dates, and
5. Rob decides that he really can't know if Patrick will help him unless he asks, so he decides to do so. Which step of the seven-step problem-solving method does this situation illustrate?
6. The ..... is something that the consumer needs or wants. a. Price b. Product c. Package d. Item
7. Deciding the amount to charge customers for products/services based on demand, completion, and the costs of raw materials.
8. Which of the following is NOT likely to be a demographic characteristic of a population?
9. Nikki loves order and efficiency. She works to make sure that the supply chain is running properly and loves to organize and track her company's products. Which career path is Nikki most likely in?
10. Before introducing a product to the marketplace, a business might monitor its competitors' ..... strategies.
11. Producing a positive public image. Campaign to create a favorable public image for a person, organization or company is the definition for .....
12. Direct marketing is also known as:
13. Rechargeable batteries are an example of what type of innovation?
14. This includes all the experiences the customer will have on the way to obtaining and using the offering.
15. Components of a laptop are examples of
16. A means of encouraging appropriate workplace behavior in order to improve employee performance.
17. Companies pursue ..... as their major price objective if they are plagued with overcapacity, intense competition, or changing consumer wants.
18. Choose the concept to the following definition:It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
19. Which of the following statements is true of spreadsheets:
20. Why does a company measure productivity?
21. Give clear directions; Be consistent; Treat employees fairly; Be firm when necessary; Set a good example; Delegate responsibility; Foster teamwork; Be ethical.
22. ..... are an important link within the company's overall "value delivery system" since they supply the resources required by the company to produce its merchandise and service.
23. Products that move back to the manufacturer for recycling or refurbishing are moving through ..... channels.
24. Product information gathered from Internet use is:
25. Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
26. Why is it important for businesses to monitor customer purchases?
27. This includes the packaging, style, feature, quality, and the brand name of the product.
28. Identify the type of market research data based on the characteristics below:Data that can help company's understand consumer wealth, demographic data (US Census), etc to drive business decisions.
29. Which of the following is an example of descriptive research?
30. In an economy, individuals, businesses and the government have a variety of choices on which to spend their money. Once the choice is made, the alternative choices given up are considered:
31. What is the term used to describe the coordination of all marketing strategies in a company known as product, price, place and promotion?
32. Kegiatan "simplified & applied territory management concept" dan "exhibition standardization" termasuk kedalam marketing mix strategy yang mana?
33. 'Maldives is safe to visit in Covid Pandemic' What is marketed here?
34. Which of the following elements is specifically related to a societal orientation?
35. Dove was originally a facial bar soap. Unilever has developed products in the body wash, hair care, moisturizer, and antiperspirant segments with the Dove brand name. Unilever has engaged in ..... with this brand.
36. What is the measure of the output of a worker, machine, or an entire national economy in relation to the creation of goods and services to produce wealth?
37. Putting out "Wet Floor" signs is one way to handle risk and is known as which of the following?
38. Pricing helps determine .....
39. . Which step in the new-product development process involves seeking feedback from consumers in order to know what response they would give to a proposed product?
40. What is Marketing Management?
41. Under which marketing philosophy, the firm shifted from quantity of production to quality of products?
42. IT IS THE HEART OF THE INTERNAL RECORDS SYSTEM.
43. The managerial perspective is important with respect to assessing whether serving a specific ..... is consistent with overall corporate goals.
44. Define the term Advertising:
45. Which of the following is not included in price mix
46. In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in conformation to the predetermined specifications . Identify the type of marketing function being described in the given case.
47. Which one of the following is not a 4 P's of marketing?
48. Steven needs to determine the most cost effective way to have his products distributed from the producer to his customers. This function of marketing is known as:
49. Develop marketing mix (4 Ps) strategy is the ..... in marketing process.
50. Which choice includes all the types of employers that exist in the Marketing, Sales, and Service career cluster?
51. A very small section of the whole market which has not yet been identified and served by competitors is referred to as:
52. Which category not fall under marketing mix?
53. Identify the factor based on the given explanation.As consumer perception increases, so will the price and vice versa
54. Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
55. Which of the following Four Ps of Marketing directly impacts revenue? a. Promotion b. Price c. Product d. Place
56. Joseph received an email message from his supervisor and wants to send it to his coworker, Jackie. What email function key would Joseph use to send the message to Jackie?
57. Select the explanation for merchandising-related discounts, Percentage or dollar reduction in the retail price
58. Which wants for specific products backed by an ability to pay?
59. What are the seven p's of marketing
60. In an economic system, the decision to sell products to middle class teenagers whose hobbies include sports answers which economic choice?
🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books