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Marketing Management Quiz 15 (25 MCQs)

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1. In this stage of the product life cycle, marketers develop extensions of products and prices are set to beat or match the completion. Sales are at the highest and branding is highly important.
2. Emerging market economies are
3. _____ brand identity begins with a green logo in a circular shape. The green color elicits nature, tranquility, and health in the person who's drinking the coffee.
4. Rama calls her friend Rita and requests her to sell one of her paintings to Rama's mother. In this transaction who is the marketer?
5. Modern concept of marketing consists
6. Marketing research does not normally
7. Businesses often obtain marketing information to
8. The objective of Test marketing is to
9. Which is part of Personal Selling
10. Joyce just purchased fire and property insurance for her florist shop. This is an example of which entrepreneurial function?
11. Acceptance Quality level is
12. Deciding how much to charge for goods and services is
13. Providing customers with the goods & services they want at a given cost
14. The additional P's of marketing are
15. What is Promotes
16. _____ refers to classifying the product into different groups with same characteristics.
17. What is the relationship between data and information?
18. A strategy that combines one or more brands to increase customer loyalty and sales for eachindividual brand.
19. A means of encouraging appropriate workplace behavior in order to improve employee performance.
20. Which of the following cost may be used for pricing decision?
21. Selection of specific media in which advertisements will be run and when they will be run to reach the target market is called
22. Some customers are currently using a competitor's brand or don't purchase a certain type of product. It is _____ for marketers to identify, obtain information on, and woo these people.
23. All factors affecting purchasing power of consumers are included in
24. With the onset of the thought of producing a thing the process of _____ starts
25. According to the traditional point of view _____ is called market.
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