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Marketing Management Quiz 25 (25 MCQs)

Quiz Instructions:

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1. The term inventory includes
2. In macro environment, 'pressure groups' and 'government agencies' are part of
3. From among the following, identify the factor which does not form part of facilitating function of marketing?
4. You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the _____ marketing function.
5. The evaluation of Business activities and behaviour as right or wrong is called
6. What are the four stages in the product life cycle?
7. Holding an event at FedEx Forum before a Memphis Grizzlies game that includes samplingdifferent formulas of Diet Mt. Dew and then recording the preferences of consumers would bean example of
8. The choice of marketing mix depends upon
9. Which of the following is a true statement about inexpensive, convenience, self-service products;
10. Economics is the study of how a nation uses its resources. The resources, or factors of production, in an economy include
11. Which of these does the business lose money
12. _____ removes doubts immediately
13. Which technological tools help employees simultaneously access the same information about a business's products?
14. Name the term which is a part of a BRAND which can be spoken
15. Which type of organization best suits a company who has downsized therefore eliminating some management poistions while trying to increase efficiency?
16. This is the legal protection of the words or symbols for use by a company.
17. The process of accomplishing the goals of an organization through the effective use of people and other resources
18. What is often the result of positive customer/client relation?
19. For the security precaution listed below, select the option(s) that would help deter shoplifting, robbery, or employee theft. Use S, R, and ET to indicate your choiceLimit amount of cash on site
20. A company wants to know why sales of a certain product are not growing. Its purpose in conducting marketing research is to _____
21. Which marketing function would Game Stop use when it is creating a new commercial for television?
22. Virtually all products can be marketed to both industrial buyers and to final _____
23. Which of the following could not be marketed?
24. Lowe's Foods runs newspaper advertisements every weekend to help increase sales. This is an example of
25. Which of the following is not factors of the demand variable, according to Philip Kotler?
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