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Marketing Management Quiz 28 (25 MCQs)

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1. In company's microenvironment, ' customer markets' are of
2. A type of promotion used to get people to want to buy something.
3. Which of the following should be included in a marketing plan's executive summary?
4. A formal, written, document that directs a company's activities for a specific period of time is a
5. The inseparability of production and consumption also impacts the interaction between the _____ and the _____
6. Under which marketing philosophy, the firm shifted from quantity of production to quality of products?
7. 'Maldives is safe to visit in Covid Pandemic' What is marketed here?
8. This term refers to a specific city or geographic area in which marketing experiments areconducted
9. Training employees on safety procedures is an example of which of the following ways to manage risk?
10. Edgar started his own business creating and maintaining web pages for customers. His business is an example of a
11. When the company has its goods sold in as many retail outlets as possible, the distribution is called
12. Identify the type of market research data based on the characteristics below:Data regarding competitors, their products, and their territory, etc that can be used to improve a company's market position
13. Raising the price of the hot new Christmas toys because of predicted increase demand is an example of which marketing function?
14. Identify the type of promotional media based on the example below:T-shirts or Car advertising the business
15. Internal capabilities of the company
16. Intangible items that have monetary value and satisfy your needs and wants.
17. First stage of the product life cycle
18. Process of selecting segments to serve by offering product is referred as
19. Which of the following is Marketing oriental?
20. With which element is exchange mechanism related?
21. Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using _____ channels.
22. The principal function of an electronic market is to facilitate the search for the
23. "Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?
24. Which one is not an element of marketing mix?
25. Salespeople sometimes have difficulty meeting the needs of customers who are
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