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Marketing Management Quiz 24 (25 MCQs)

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1. The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is
2. Which of the following is an important benefit of marketing plans?
3. The policy at Will's Hardware store is that if you find a lower price at a competitor's store, they will match the price. This is known as a goal in pricing where the firm will meet the _____
4. When someone famous uses their own image to help promote a particular product, it is called _____
5. Internet Marketing does not deal
6. Marketing plans help marketers understand past decisions and outcomes better so that they can avoid _____
7. Segmentation of the market based on where people live
8. Among the following external sources of recruiting sales people, find the ODD one
9. ABC Rental opened its doors two years ago. Cornell, the CEO, announced that last month they went public and sold stock. ABC Rental is an example of a
10. The central element of what is purchased is called the "core, " and anything bought on top of that is called what?
11. This environmental factor does not fall under the political factors
12. Macro marketing environment include
13. Select the explanation for merchandising-related discounts, Discounts given by manufacturers or retailers given to a company in the same trade
14. The measure taken by Government to promote small scale industry
15. Which of the following is the example of Shaving Cream?
16. Which is not the pricing strategy listed below?
17. In marketing mix, which four P's are covered
18. Which of the following factor is considered in the selection of a plant location?
19. This enables customers to try a product risk-free.
20. Which one is not the characteristic feature of Entrepreneurship?
21. Factors contributing to unethical behaviour are
22. An appropriate pricing strategy for a new product to be introduced in the market will be
23. Generation born following 'baby boomers' is known as
24. When a company has a chance of losing money, this is an example of which of the following
25. "A marketing policy is a statement of a course of action which will be followed under a given set of circumstances. " Who said it?
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