Global MCQ Practice

🌐 Total MCQ
Home > General Knowledge > Economy > Business > Marketing Management – Quiz 35
🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books

Marketing Management Quiz 35 (25 MCQs)

Quiz Instructions:

Select an option to see the correct answer instantly.

1. What makes distribution an important function in marketing?
2. Joe owns two Burger King restaurants and had decided to open another restaurant in a new mall. This is an example of
3. Which of the following is not included in the five forces of competition?
4. "Marketing is a human activity directed at satisfying needs and wants through exchange processes. " Who said?
5. Sheila decides she would like to offer her Fancy Pet Collars to the public through the Internet and also at a kiosk (booth) at the local mall. This is an example of
6. Needs of _____ are being focused in Marketing.
7. Grouping people with similar lifestyles, shared values, attitudes and opinions
8. Management is important in an organization because it actually
9. In this stage of the product life cycle, investment expenses are extremely high and there are no sales yet.
10. Companies pursue _____ as their major price objective if they are plagued with overcapacity, intense competition, or changing consumer wants.
11. The term "Grapevine Communication" is related to
12. Which stage has the highest advertisement
13. Marketing refers to the
14. Which of the following plays an important role in introducing a new product to the consumers
15. Which one of the following practices is not sought to be regulated under the Consumer Protection Act, 1986?
16. Before performing the business analysis for developing a new product, a company should be engaged in
17. Finding the money to invest in the business and helping customers to find ways to purchase the product.
18. When the target market views a brand as one more entry in the market, it is called as
19. Which of the following is a true statement about marketing-plan formats?
20. Africa-American, Asian, Hispanic, Caucasian are fall into the _____ category which helps determine how to market a product in a region.
21. What type of segmentation occurs when Bath & Body Works sells a new lotion that will leave skin feeling smooth and younger looking?
22. Individuals and households who buy goods or services for personal consumption are
23. Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction?
24. Which is the task of advertising?
25. When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
← PreviousNext →

Related Quizzes

🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books