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Marketing Management Quiz 31 (25 MCQs)

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1. To earn repeat business, you must win both the _____ and the _____ of the customer.
2. Volkswagon decided to update the 1980 Rabbit version of their small car. This is an example of
3. Magazines and pastries are examples of _____ products.
4. Time study refers to
5. A marketing plan is composed of basic components namely
6. The principle of _____ implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.
7. An international agreement that allows foreign firms, either exclusively or non-exclusively, to manufacture a proprietor's product for a fixed term in a specific market.
8. Hu Jintao, the dictator of China, makes the decisions which affect the jobs and living conditions of people living in China. The economic system in China is closer to which economic system?
9. Marketing segmentations division of market into separate homogeneous group of customer on the basis of
10. When medical representatives provide information about new products or medicines to the doctors or hospitals, this type of sales person is called as
11. Informing, reminding or persuading customers about a product, the company or a social cause that is important to the company.
12. Buy 'LED Television and a DVD Player' for Rs. 30, 000. This is an example of
13. It refers to amount of money, which a customer has to pay to buy a product.
14. Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
15. The price at which both buyers and sellers agree is known as _____
16. Modern concept of marketing starts with
17. Before introducing a product to the marketplace, a business might monitor its competitors' _____ strategies.
18. Which of the following is not included in price mix
19. A company using high price and high promotion policy is adopting the following strategy
20. The belief that high sales result in high profits.
21. The _____ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
22. Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the _____ marketing function.
23. Which of the following is the function of marketing?
24. Which of the following is a factor of marketing mix
25. An opportunity for an employee and a manager to obtain valuable feedback when and employee leaves the company.
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