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Marketing Management Quiz 20 (25 MCQs)

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1. Company ABC segments customers by gender, age, education, and income. Company ABC's segmentation is based on _____ factors.
2. Which of the following is a brand name?
3. The type of market where single seller dominates the entire market is referred to as
4. In marketing 'SEM' means
5. 'Millennial' are also classified as
6. The famous VW commercial with its famed the tag line "Drivers Wanted" is an example of
7. This term refers to the fact that differences can occur from one service provider to the next.Consider the fact that everyone has received a bad haircut!
8. A cardboard box consisting of 10 packets of 1 kg sugar is an example of
9. Setting goals for a project and determining how to reach them.
10. Satisfying customer needs and wants while meeting organizational objectives
11. Services are simultaneously produced and consumed. This is different from goods because goods can be _____
12. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
13. Marketing research data is gathered by
14. Markets in which goods are bought for production processes by business owners are called
15. A market structure which consists of one buyer and one seller is referred as
16. In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)
17. Philosophy of marketing
18. The fact that snow-blowers tend to sell better in the North than in the South illustrates the importance of considering _____ in marketing planning.
19. What is the enviroment of Marketing Management?
20. Which phase of the Product life cycle is when sales rise and competition start to notice your product.
21. Which concept of marketing is product-oriented?
22. Globalization involves
23. The life cycle of a product goes through how many defined stages?
24. A carefully developed overall approach to leading an organization
25. The process of planning, improving, and/or adding to a firm's product line.
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