This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 49 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 49 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What was the name of the first search engine? A) Archie. B) Veronica. C) Jude. D) Google. Show Answer Correct Answer: A) Archie. 2. Collecting and analyzing information in order to make decisions about a product/service. A) Distribution. B) Marketing Information Systems/Market Research. C) Product/Service Management. D) Selling. Show Answer Correct Answer: B) Marketing Information Systems/Market Research. 3. What form of promotion is generally emphasized for complex, technical products sold to industrial users:manufacturing equipment, hospital equipment, or transportation options.? A) Sales promotion. B) Advertising. C) Personal selling. D) Publicity. Show Answer Correct Answer: C) Personal selling. 4. Empty nesters tend to start dreaming of spending their greater discretionary income on A) Music and movies. B) Furniture and remodeling. C) Higher education. D) Travel and hobbies. Show Answer Correct Answer: D) Travel and hobbies. 5. Inviting broad communities of people, customers, employees, independent scientists and researchers and even the public at large into the new product innovation process is known as ..... A) Crowd Funding. B) Crowdsourcing. C) Venture Capital. D) Brainstorming. Show Answer Correct Answer: B) Crowdsourcing. 6. Select the technique and example used in pricing products.Technique:Pricing several complementary products together for one price. Example:Pricing a video game console, accessories and 2 games all together for $ 160. A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: D) Bundle Pricing. 7. Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction? A) Selling. B) Product. C) Societal. D) Marketing. Show Answer Correct Answer: C) Societal. 8. Who is known as the father of modern marketing management? A) Henry Fayol. B) Abraham Maslow. C) Peter Drucker. D) Philip Kotler. Show Answer Correct Answer: D) Philip Kotler. 9. Organizations in a ..... mobilize their resources toward selling, advertising and other promotional efforts. A) Sales orientation. B) Marketing orientation. C) Product orientation. D) Production orientation. Show Answer Correct Answer: A) Sales orientation. 10. Identify the needs of each division including which digital marketing strategy? A) Identify. B) Develop. C) Engagement. D) Accelerate. Show Answer Correct Answer: A) Identify. 11. Which of the following is used for Labelling? A) Sign. B) Symbol or design. C) Name. D) All of these. Show Answer Correct Answer: D) All of these. 12. It refers to that part of a brand which can be spoken. Identify. A) Product Mix. B) Brand name. C) Brand mark. D) Trade mark. Show Answer Correct Answer: B) Brand name. 13. The decline in the average cost with accumulated production is called the ..... A) Variable cost. B) Demand curve. C) Learning curve. D) Supply curve. Show Answer Correct Answer: C) Learning curve. 14. Market refers to ..... A) An area or infrastructure. B) Where buyers and sellers meet. C) Close contact between buyers and sellers. D) All of the above. Show Answer Correct Answer: D) All of the above. 15. The total number of products within all product lines of a company is referred to as: A) Width of product mix. B) Length of product mix. C) Depth of product mix. D) Consistency of product mix. Show Answer Correct Answer: B) Length of product mix. 16. When McDonald's decided to begin offering healthier menu options by selling salads, fruit, and oatmeal in order to increase sales by attracting healthy conscious customers, they were making decisions that are a part of which marketing function? A) Promotion. B) Product/Service Management. C) Finance. D) Marketing Information Management. Show Answer Correct Answer: B) Product/Service Management. 17. Which holds that consumers prefer products that are widely available and inexpensive? A) Product concept. B) Selling concept. C) Production concept. D) Marketing concept. Show Answer Correct Answer: C) Production concept. 18. Which of the following can be marketed? A) Kerala Tourism persuading people to visit Kerala for health tourism. B) Red Cross society persuading to donate blood. C) Political parties persuading to vote for a particular candidate. D) All of the above. Show Answer Correct Answer: D) All of the above. 19. . By counting the number of gifts wrapped at the gift-wrapping booth in a local mall, you are determining A) Input. B) Output. C) Ratio. D) Technology. Show Answer Correct Answer: B) Output. 20. Sunita calls her friend Suman and requests her to sell one of her paintings to Rama's mother. In this transaction who is the marketer A) Sunita. B) Suman. C) Both. D) None. Show Answer Correct Answer: A) Sunita. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books