This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 9 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 9 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is another way to describe financial information that is true, complete, and faithfully represented? A) Timely. B) Understandable. C) Comparable. D) Reliable. Show Answer Correct Answer: D) Reliable. 2. What does continuously monitoring internal marketing information enable businesses to do? A) Investigate competitors. B) Identify problems. C) Evaluate market share. D) Analyze economic changes. Show Answer Correct Answer: B) Identify problems. 3. Product, Place, Promotion, Price A) Utilties. B) Market Share. C) Marketing Mix. D) Functions. Show Answer Correct Answer: C) Marketing Mix. 4. Which of the following is a series of organized activities working towards a particular goal? A) Nonprofit. B) Public relations. C) Campaign. D) Promotions. Show Answer Correct Answer: C) Campaign. 5. What makes distribution an important function in marketing? A) It helps inform customers. B) It helps customers make a decision about a purchase. C) It gets the product to the consumer at the right time and place. D) It helps the company make good marketing decisions. Show Answer Correct Answer: C) It gets the product to the consumer at the right time and place. 6. Which is the technique of sales promotion? A) Mela. B) Distribution sample. C) Lottery. D) All of these. Show Answer Correct Answer: D) All of these. 7. ..... means that each customer serves as his or her own segment. A) Geographic marketing. B) One-to-one marketing. C) Mass marketing. D) Psychological marketing. Show Answer Correct Answer: B) One-to-one marketing. 8. The administration of assets refers to decisions about A) Spending. B) Accounting. C) Investments. D) Financing. Show Answer Correct Answer: C) Investments. 9. Consumers have unique needs and desires. Economists call this A) Inperfect competence. B) Imperfect competition. C) Diverse demand. D) Diverse marketing. Show Answer Correct Answer: B) Imperfect competition. 10. What has consequences in the interaction between the service provider and the customer? A) The inseparability of production and consumption. B) The perishability of the item. C) The age of the customer. D) The elasticity of demand. Show Answer Correct Answer: A) The inseparability of production and consumption. 11. What is a bachelor's degree? A) A four year undergraduate degree. B) A two-year undergraduate degree. C) A diploma of completion. D) A graduate degree. Show Answer Correct Answer: A) A four year undergraduate degree. 12. A striking line or phrase that would make your brand remarkable to the customer. A) Labelling. B) Slogan. C) Logo. D) None of above. Show Answer Correct Answer: B) Slogan. 13. As prices for a product decrease, A) Supply Increases & Demand Decreases. B) Supply Increases & Demand Increases. C) Supply Decreases & Demand Increases. D) Supply Decreases & Demand Decreases. Show Answer Correct Answer: C) Supply Decreases & Demand Increases. 14. Under the Total Costumer Cost, a type of Customer Perceived Value that relates to the mental effort and exertion that the customer undertakes to buy and use the product. A) Mental Cost. B) Time Cost. C) Energy Cost. D) Psychological Cost. Show Answer Correct Answer: D) Psychological Cost. 15. Select the technique and example used in pricing products.Technique:Pricing multiple products together rather than by themselves to send a message of value and increase sales volume. Example:3 cookies for $ 1 A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: C) Multiple Unit Pricing. 16. Which career pathway requires that employees have stamina, stress-management skills, confidence, persuasiveness, and specialized knowledge about a product or service? A) Professional Sales and Marketing. B) Marketing Information Management and Research. C) Marketing Communications and Promotion. D) Buying and Merchandising. Show Answer Correct Answer: A) Professional Sales and Marketing. 17. A marketing plan forces the marketing team to put its goals in writing, making those goals ..... A) Less specific. B) Easier to remember. C) Better than those of competitors. D) Less risky. Show Answer Correct Answer: B) Easier to remember. 18. To know about religious affairs is called- A) Advertisement. B) Publicity. C) Promotion. D) Marketing. Show Answer Correct Answer: B) Publicity. 19. The Potteryware company decided to sell its coffee mugs in the local coffee houses. What type of marketing decision was this? A) Price. B) Promotion. C) Place. D) Product. Show Answer Correct Answer: C) Place. 20. Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent? A) Tactic. B) Strategy. C) Goal. D) Trend. Show Answer Correct Answer: A) Tactic. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books