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Marketing Management Quiz 10 (20 MCQs)

Quiz Instructions

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1. In today's world, marketing should be done by ..... employee in organization
2. What is the term that describes the decisions a company makes regarding all of the different types of products the company will sell?
3. AMONG THE 3 TYPES OF DIVERSIFICATION STRATEGIES, ..... IS A MUCH RISKIER STRATEGY THAN THE 2 OTHER TYPES.
4. For the security precaution listed below, select the option(s) that would help deter shoplifting, robbery, or employee theft. Use S, R, and ET to indicate your choiceLimit amount of cash on site
5. The main function of ..... is to provide information required by law.
6. This is a deeply held commitment to rebuy or patronized a preferred product or service.
7. The policy at Will's Hardware store is that if you find a lower price at a competitor's store, they will match the price. This is known as a goal in pricing where the firm will meet the .....
8. Which of the follwong is non-personal and non-paid form of promotion mix?
9. Marketing plans help marketers understand past decisions and outcomes better so that they can avoid .....
10. Haiti's economy is based mainly on agricultural products such as coffee. This is considered which type of economic system?
11. When Lois, a small business owner, decides to become a sponsor in his local community's annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the ..... marketing function.
12. Market ..... is the process of classifying customers by needs and wants.
13. Using the push strategy is most appropriate when .....
14. Decision regarding credit sale belongs to which type of Marketing mix?
15. Yayasan Al-Bukahari is an organization that donates part of its earning to local charity organizations. Yayasan Al-Bukhari has which type of marketing management philosophy.
16. Which of the following is the primary computer-system tool used to input data:
17. Satisfying customer needs and wants while meeting organizational objectives
18. What is the fullname of the reporter in Creating Brand Equity?
19. Refer to a value premium that a a company generates from a product with a recognizable name when compared to a generic equivalent.
20. Where in a marketing plan would a business discuss how it plans to communicate with its customers?
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