This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 3 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 3 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which one is not a benefit of MIS? A) It provides market intelligence to the firm. B) It helps the controlling of marketing activities. C) The information, if free from any error, will not have more value than otherwise. D) It facilitates the development of action programmes for achieving set goals. Show Answer Correct Answer: C) The information, if free from any error, will not have more value than otherwise. 2. Deepak is a book seller. One day he was selling books. He approached a person who was sitting on a pavement. He offered him the book and found that he was not having enough money to pay. So he willingly gave him the book without taking money. Is it a true exchange mechanism? A) YES. B) NO. C) FIFTY FIFTY. D) LITTLE BIT. Show Answer Correct Answer: B) NO. 3. Which characteristic of useful marketing information is represented by the statement: "The benefits of using the information should be greater than the expenses of gathering the data used to generate this information? A) Timeliness. B) Accessibility. C) Cost-effectiveness. D) Relevancy. Show Answer Correct Answer: C) Cost-effectiveness. 4. Which of these does the business lose money A) Introduction. B) Growth. C) Decline. D) Maturity. Show Answer Correct Answer: A) Introduction. 5. It refer to the "extra's such as free delivery, warranty, installation and the like. A) Core Benefit. B) Expected Product. C) Augmented Product. D) Potential Product. Show Answer Correct Answer: C) Augmented Product. 6. Which stage has the highest sales A) Growth. B) Introduction. C) Maturity. D) Decline. Show Answer Correct Answer: C) Maturity. 7. Which of the following is not included in the elements of physical distribution? A) Inventory. B) Costing. C) Transportation. D) Warehousing. Show Answer Correct Answer: B) Costing. 8. Identify the factor based on the given explanation.As these increase, so will the price and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: A) Cost & Expenses. 9. Young adults are most likely to be interested in which of the following? A) Music technologies. B) Diapers. C) Health care options. D) Travel. Show Answer Correct Answer: A) Music technologies. 10. If the Point-of-Sale system shows ending inventory as 890 items and the physical inventory shows 876. What is the shrinkage at that point in time? A) 12 items. B) 13 items. C) 14 items. D) 15 items. Show Answer Correct Answer: C) 14 items. 11. USP is defined as ..... A) Unique Selling Price. B) Unique Sales Preposition. C) Unique Selling Preposition. D) Unique Strategic Preposition. Show Answer Correct Answer: C) Unique Selling Preposition. 12. As a small business owner, your productivity goal would be for productivity to: A) Increase. B) Decrease. C) Stay the Same. D) None of above. Show Answer Correct Answer: A) Increase. 13. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing? A) Product. B) Exchange. C) Production. D) Customer. Show Answer Correct Answer: B) Exchange. 14. 'Buy three get one free' is an example of A) Quantity gift. B) Discount. C) Rebate. D) Product combinations. Show Answer Correct Answer: A) Quantity gift. 15. Which economic utility increased when fast-food restaurants began accepting credit cards? A) Form utility. B) Place utility. C) Possession utility. D) Information utility. Show Answer Correct Answer: C) Possession utility. 16. The name, symbol, slogan message or design used to identify a products reputation and image is the definition of ..... A) Brand. B) Demand. C) Supply. D) Product Life Cycle. Show Answer Correct Answer: A) Brand. 17. One advantage of information generated by a marketing-information management system is that the information ..... A) Does not need to be stored. B) Is presented in an organized fashion. C) Provides a narrow perspective of the market. D) Will probably be used only once. Show Answer Correct Answer: B) Is presented in an organized fashion. 18. What type of display is used when a store shows bathing suits, flip flops, and sunglasses together? A) One-Item Display. B) Line-of-Goods Display. C) Related Merchandise Display. D) Assortment Display. Show Answer Correct Answer: C) Related Merchandise Display. 19. Firms that provide the resources needed by the company to produce goods or offer services are A) The company. B) The suppliers. C) The competitors. D) None of above. Show Answer Correct Answer: B) The suppliers. 20. ..... is the science of using psychology and demographics to better understand consumers. A) Psychographics. B) Psychologists. C) Psychopathics. D) All the above. Show Answer Correct Answer: A) Psychographics. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books