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Marketing Management Quiz 1 (20 MCQs)

Quiz Instructions

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1. Which of the following is an example of helpful, printed information that businesses often give new employees during orientation:
2. Rank the receiving process components in order below:a. Goods are marked and priced to be sent out into the store b. Boxes are recorded on a receiving record c. Merchandise is checked d. Truck arrives at store e. Any damages are reported f. Order is placed
3. Trey hangs posters advertising the school play in local businesses. What marketing function did he implement?
4. This enables customers to try a product risk-free.
5. What type of segmentation occurs when McDonald's creates a new value meal product that is for children ages 6-9 offering a double cheeseburger, small fries and a small soda?
6. Which of the following types of economic systems would offer the most benefits to business owners and to their employees:
7. In a ..... orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
8. ..... is often used as a regulator of the demand of a product & considered to be an effective competitive weapon.
9. Mona purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief. Identify the important aspect neglected by the marketer in the above case.
10. "Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?
11. ..... refers to all of the different ways that the company will communicate about the product or service. a. Promotion b. Price c. Product d. Place
12. Which of the following is an example of a marketing strategy that a business might develop in order to achieve an objective it has outlined in its marketing plan:
13. What is it called? " The decision making process by which formal org. establish the need for the purchased products and services and identify, evaluate and choose among alternative brands and suppliers."
14. Aarti works as an Interviewer and is not overqualified for her job. What level of education does Aarti most likely have?
15. A marketing-information management system can help business to .....
16. An example of personal selling is .....
17. Which of the following is not the objective of advertisement?
18. Which of the following is an important requirement for all public relations specialists?
19. Terms-of-sale selling policies cover such conditions of the sale as
20. As prices for a product increase,
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