This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 8 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 8 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. An advantage of using satellite tracking technology in distribution is that it enables businesses to A) Analyze the contents of packages. B) Know where shipments are at all times. C) Determine the delivery drivers' qualifications. D) Obtain information about competitors. Show Answer Correct Answer: B) Know where shipments are at all times. 2. Concentrated marketing is based around A) Focusing marketing efforts on a number of segments. B) Focusing marketing effort on one segment. C) Focusing marketing efforts on the mass market. D) Focusing marketing effort on a particular country. Show Answer Correct Answer: B) Focusing marketing effort on one segment. 3. Is anything that can be offered to a market to satisfy a want or need. A) Goods. B) Services. C) Information. D) Product. Show Answer Correct Answer: D) Product. 4. Personal selling would be a cost-effective form of promotion for which of the following products: A) Newspaper. B) Pencil. C) Laptop or computer. D) Soft drink. Show Answer Correct Answer: C) Laptop or computer. 5. In an economic system, the decision to hire more employees in order to make more products is answering which economic choice? A) What to produce?. B) For whom to produce?. C) How to produce?. D) When to produce?. Show Answer Correct Answer: C) How to produce?. 6. Paul's plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product? A) Channel management. B) Product or service Management. C) Selling. D) Promotion. Show Answer Correct Answer: B) Product or service Management. 7. Ben has the responsibility of improving the product in the company he works for. He researches the market opportunities and works to develop a better product for his company to sell. This function of marketing is called: A) Channel Management. B) Marketing-Information Management. C) Product/Service Managment. D) Promotion. Show Answer Correct Answer: C) Product/Service Managment. 8. Businesses often obtain marketing information to A) Monitor trends. B) Implement procedures. C) Delegate authority. D) Investigate terms. Show Answer Correct Answer: A) Monitor trends. 9. Which of these is NOT one of the five primary data collection methods discussed in the chapter? A) Observation. B) Focus groups. C) Surveys. D) Behavioral data. E) Prototyping. Show Answer Correct Answer: E) Prototyping. 10. The most common form of business ownership in the United States is ..... A) Partnership. B) Sole Proprietorship. C) Corporation. D) Limited Liability Corporation (LLC). Show Answer Correct Answer: B) Sole Proprietorship. 11. Labor-union negotiations are part of which HR management activity? A) Staffing. B) Compensation and benefits. C) Training and development. D) Employee relations. Show Answer Correct Answer: D) Employee relations. 12. Be cool limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailers-consumer. Identify the function of marketing being described in the above lines. A) Physical distribution. B) Transportation. C) Warehousing. D) Standardisation and grading. Show Answer Correct Answer: A) Physical distribution. 13. From now until 2024, Virginia will experience a ..... growth in the Marketing Career Cluster. a. 5% b. 11% c. 9% d. 7% A) A. B) B. C) C. D) D. Show Answer Correct Answer: D) D. 14. What does applying the customer-orientation element of the marketing concept enable the business to do? A) Offer products that consumers want to buy. B) Persuade customers to buy its product. C) Provide more products than consumers need. D) Coordinate its marketing activities. Show Answer Correct Answer: A) Offer products that consumers want to buy. 15. Identify the type of market research data based on the characteristics below:Data regarding competitors, their products, and their territory, etc that can be used to improve a company's market position A) Company data. B) Competitor data. C) Government data. D) Market research data. Show Answer Correct Answer: B) Competitor data. 16. Percentage of total sales generated by competing companies is: A) Channel management. B) Selling. C) Market share. D) Product/service management. Show Answer Correct Answer: C) Market share. 17. Branding is manifesting building a great brand as the most fun and creatively rewarding parts of growing a business. A) Science. B) Process. C) Art. D) Preference. Show Answer Correct Answer: C) Art. 18. If a company purchases survey results, this is called: A) Primary research. B) Observational research. C) Secondary research. D) Ethnographic research. Show Answer Correct Answer: C) Secondary research. 19. Which of the following is a function that is an important part of the human resources management activities of business: A) Promoting. B) Pricing. C) Selling. D) Staffing. Show Answer Correct Answer: D) Staffing. 20. The role of brands varies to its functional level where building comprehensive brand experience is visible. A) Product Diversification. B) Product Innovation. C) Product Planning. D) Product Performance. Show Answer Correct Answer: D) Product Performance. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 9Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books