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Marketing Management Quiz 2 (20 MCQs)

Quiz Instructions

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1. Marketing is the activity, set of ..... & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society
2. It is a process whereby people exchange goods and services for money or for something of value to them.
3. At the end of her one-week stay at a luxury hotel, Elena completed a form rating the hotel's service, food, and accommodations. What is this an example of?
4. Devon is very good with people. She works for a pharmaceutical company and often visits doctors to see if they will sell her product to their patients. In which career pathway is Devon most likely involved?
5. Establishing a time frame in which to achieve a goal, assigning employees to the project, and determining a method for approaching the work.
6. In this stage of the product life cycle, advertising is focused on attracting the mass markets and marketers focus on building heavy distribution outlets to meet consumer demand.
7. In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)
8. Monika purchased a packet of chips from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum and got the relief.i) Identify the important aspect neglected by the marketer in the above case.
9. In this stage of the product life cycle, sales are low and competition is low. Customers who seek innovative products are attracted to the company.
10. Andy is asking questions via email to a young group of people to collect information about a new product. What method is Andy using?
11. Needs are .....
12. Businesses plan for and interact differently with their larger clients than with their smaller ones. They assign more client service personnel and extend more relationship management efforts because these customers tend to be
13. Which marketing career field involves catching customers' attention, informing them of products, and persuading them buy?
14. What type of duties do customer-service professionals often perform?
15. The price at which both buyers and sellers agree is known as .....
16. Professionals in the ..... Pathway formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. a. Marketing Communications b. Merchandising c. Marketing Management d. Professional Sales
17. "Body Shop Company" is an example of?
18. Loyalty segmentation forms part of:
19. Select the explanation for merchandising-related discounts, Discounts given on end of the season products as an incentive to clear out inventory and make room for the new inventory
20. Works hand-in-hand with advertising to bring additional purchase incentives to the customers.
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