This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 11 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 11 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. A farmer with a produce stand in the yard is an example of a ..... distribution channel. A) Producer to retailer to consumer. B) Producer to agent to consumer. C) Producer to consumer. D) Producer to wholesaler to consumer. Show Answer Correct Answer: C) Producer to consumer. 2. The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music consumers. What type of data would be helpful in this endeavor? A) Geographic. B) Product benefits. C) Demographic. D) Psychographic. Show Answer Correct Answer: A) Geographic. 3. The marketing function of ..... is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage. A) Selling. B) Distribution. C) Financing. D) Pricing. Show Answer Correct Answer: B) Distribution. 4. According to the production concept, consumers will favor products that are ..... and ..... A) Satisfying; quality focused. B) Available; affordable. C) In high demand; hard to find. D) Segmented; convenient. Show Answer Correct Answer: B) Available; affordable. 5. The company's mission, objectives, broad strategies, and policies are set by ..... management. A) Mid-level. B) Top. C) Marketing. D) None of these. Show Answer Correct Answer: B) Top. 6. The function of marketing informs about needs and wants of consumers A) Market Planning. B) Customer support services. C) Promotion. D) Gathering and Analysing information. Show Answer Correct Answer: D) Gathering and Analysing information. 7. This involves the process and methods used to gather information, analyze it, and report findings related to marketing of goods and services A) Survey Creation. B) Marketing Research. C) Advertising Selection. D) Marketing Discovery. Show Answer Correct Answer: B) Marketing Research. 8. Designing an effective marketing strategy is important A) But not possible to achieve. B) To the success of the business. C) As a promotion function. D) As a one-time process. Show Answer Correct Answer: B) To the success of the business. 9. The dimension of product mix which measures how closely the different product lines are related is referred to as: A) Width of product mix. B) Length of product mix. C) Depth of product mix. D) Consistency of product mix. Show Answer Correct Answer: D) Consistency of product mix. 10. ..... is a very economical mode of communication if large number of people are to be reached. A) Public Relations. B) Advertising. C) Personal Selling. D) Sales promotion. Show Answer Correct Answer: B) Advertising. 11. Ebay is an example of what type of business represented in our society? A) Service. B) Global/International. C) Retail. D) Online. E) Franchise. Show Answer Correct Answer: D) Online. 12. Who is the father of modern marketing? A) Peter Drucker. B) Philip Kotler. C) Lester Wunderman. D) Abraham Masloco. Show Answer Correct Answer: B) Philip Kotler. 13. ..... is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well. A) Mass marketing. B) Demographic marketing. C) Niche marketing. D) One-to-one marketing. Show Answer Correct Answer: C) Niche marketing. 14. A company takes to convert products from concepts to market-ready solutions. The approach is called as ..... A) Core concept. B) Customer relationship. C) Value Chain. D) Customer loyalty. Show Answer Correct Answer: C) Value Chain. 15. The inseparability of production and consumption also impacts the interaction between the ..... and the ..... A) Service provider; customer. B) Service provider; manufacturer. C) Variability; customer. D) Variability; manufacturer. Show Answer Correct Answer: A) Service provider; customer. 16. IT IS A PROCESS OF MEASURING THE PERFORMANCE OF A COMPANY'S PRODUCTS, SERVICES, OR PROCESSES AGAINST THOSE OF ANOTHER BUSINESS CONSIDERED TO BE THE BEST IN THE INDUSTRY. A) VALUE CHAIN. B) BENCHMARKING. C) SWOT ANALYSIS. D) STRATEGIC PLANNING. Show Answer Correct Answer: B) BENCHMARKING. 17. A company's marketers guess that if they invest in sales force training, sales will increase by 15%. This guess is called a(n) ..... A) Simulation. B) Hypothesis. C) Independent variable. D) Pilot study. Show Answer Correct Answer: B) Hypothesis. 18. What is the definition of a company's core business similar to? A) Goal statement. B) Code of conduct. C) The industry. D) Mission statement. Show Answer Correct Answer: D) Mission statement. 19. One way to obtain reliable and up-to-date information about employment trends in a certain career or field is by A) Speaking with a salesperson. B) Reading older periodicals. C) Asking retired workers. D) Visiting government websites. Show Answer Correct Answer: D) Visiting government websites. 20. What does it takes to become good sales person? except ..... A) Never give up. B) Keep practicing. C) Remember the failure. D) Get ready to get hit. Show Answer Correct Answer: C) Remember the failure. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books