This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 12 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 12 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. There is only one boss. The customer. And he/she can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: C) Market. 2. Main objective of Marketing is- A) To increase sales. B) Profit earning. C) To increase production. D) To satisfy the customer need. Show Answer Correct Answer: D) To satisfy the customer need. 3. Chick-Fila is an example of what type of business represented in our society? A) Service. B) Global/International. C) Retail. D) Online. E) Franchise. Show Answer Correct Answer: E) Franchise. 4. In this type of Organizational Chart there is a chain of command. Where, a higher position, such as Top Management, is valued more. A) Modern Customer-oriented Organizational Chart. B) Traditional Organizational Chart. C) Team-based Organizational Chart. D) Divisional Organizational Chart. Show Answer Correct Answer: B) Traditional Organizational Chart. 5. A cardboard box consisting of 10 packets of 1 kg sugar is an example of: A) Primary packaging. B) Secondary packaging. C) Transportation packaging. D) None of the above. Show Answer Correct Answer: C) Transportation packaging. 6. To use various software programs, a computer must have a(n) A) Search engine mechanism. B) Internet connection. C) Operating system. D) Task toolbar. Show Answer Correct Answer: C) Operating system. 7. Amy-Jo works for herself selling weight-loss products door to door. This is A) Not typical, because most door-to-door salespeople work for companies. B) Not typical, because products are rarely sold door to door. C) Typical, because most door-to-door salespeople are self-employed. D) Typical, because most weight-loss products are sold door to door. Show Answer Correct Answer: C) Typical, because most door-to-door salespeople are self-employed. 8. Computerized databases make it possible for marketing researchers to A) Obtain desired information immediately. B) Limit their use of biographical databases. C) Gain unrestricted access to statistical data. D) Reduce the use of off-line data collection methods. Show Answer Correct Answer: A) Obtain desired information immediately. 9. Firms that help the company to promote, sell, and distribute the products to the final customers or buyers. A) The competitors. B) The Intermediaries. C) The publics. D) None of above. Show Answer Correct Answer: B) The Intermediaries. 10. The Publics does NOT include: A) Financial. B) Government. C) Local. D) The company. Show Answer Correct Answer: D) The company. 11. J.D. Power and Associates ranked Jaguar highest in customer satisfaction with dealer service among luxury automotives. A) Production. B) Sales. C) Market. D) Societal. Show Answer Correct Answer: C) Market. 12. Which marketing function helps businesspeople forecast how much will be sold in a given period? A) Market panning. B) Risk Management. C) Promotion. D) Channel Management. Show Answer Correct Answer: A) Market panning. 13. Which of the following is an advantage of personal selling over advertising in the promotional mix: A) Immediate feedback through a purchase. B) Less costly per contact. C) Less flexible. D) No face-to-face contact. Show Answer Correct Answer: A) Immediate feedback through a purchase. 14. In this stage of the product life cycle, marketers develop extensions of products and prices are set to beat or match the completion. Sales are at the highest and branding is highly important. A) Growth. B) Introduction. C) Product Development. D) Maturity. E) Decline. Show Answer Correct Answer: D) Maturity. 15. The differences in the education and skills of the workforce are reasons why market economies usually experience A) Unequal income distribution. B) Low unemployment levels. C) Unpredictable taxation rates. D) Minimal profit margins. Show Answer Correct Answer: A) Unequal income distribution. 16. Which stage has the highest advertisement A) Growth. B) Maturity. C) Decline. D) Introduction. Show Answer Correct Answer: D) Introduction. 17. Which of the following is a force that does NOT affect the Microenvironment? A) The company. B) The Suppliers and Intermediaries. C) Customers. D) The economic environment. Show Answer Correct Answer: D) The economic environment. 18. A supersegment is a set of segments sharing some ..... similarity. A) Explosive. B) Alluring. C) Exploitable. D) None of above. Show Answer Correct Answer: C) Exploitable. 19. Which of the following starts from facotry? A) Product concept. B) Selling concept. C) Production concept. D) All of these. Show Answer Correct Answer: D) All of these. 20. Which of the following is an important benefit of marketing plans? A) They develop exciting products. B) They help recruit quality employees. C) They ensure a yearly profit. D) They can help obtain funding. Show Answer Correct Answer: D) They can help obtain funding. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books