This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 13 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 13 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Rodney just earned his master's degree in Marketing. Based on his education, which job would he be best suited for? A) Supply Chain Manager. B) Survey Researcher. C) Logistic Analyst. D) Marketing Specialist. Show Answer Correct Answer: B) Survey Researcher. 2. The term Brand Loyalty can be defined as: A) The tendency to buy a particular brand of a product. B) Estimating future sales of one or more products or services. C) The amount of goods available to a potential market. D) Consumer willingness and ability to buy products. Show Answer Correct Answer: A) The tendency to buy a particular brand of a product. 3. What is the goal of Marketing Management? A) To sell. B) To buy. C) To see the ratio of buy and sell. D) To have an understanding of how Markets work. Show Answer Correct Answer: D) To have an understanding of how Markets work. 4. In which testing the company with the new product specifies the number of stores and geographic locations it wants to test? A) Controlled Test Marketing. B) Test Markets. C) Simulated Test Marketing. D) Sales-Wave Research. Show Answer Correct Answer: A) Controlled Test Marketing. 5. Which of the following is an example of a right that workers should expect to have in the workplace: A) Freedom from discrimination. B) Flexible work schedule. C) Unlimited personal time. D) Access to company information. Show Answer Correct Answer: A) Freedom from discrimination. 6. The principle of ..... implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience. A) Conformity. B) Congruity. C) Confidence. D) Credibility. Show Answer Correct Answer: B) Congruity. 7. IT CONSISTS OF PEOPLE, EQUIPMENT, AND PROCEDURES TO GATHER, SORT, ANALYZE, EVALUATE, AND DISTRIBUTE NEEDED, TIMELY, AND ACCURATE INFORMATION TO MARKETING DECISION MAKERS. A) MARKETING SYSTEM. B) MARKETING INFORMATION. C) MARKETING INFORMATION SYSTEM. D) MARKETING INTELLIGENCE SYSTEM. Show Answer Correct Answer: C) MARKETING INFORMATION SYSTEM. 8. Deciding how goods get into customers hands is: A) Channel management. B) Selling. C) Market share. D) Product/service management. Show Answer Correct Answer: A) Channel management. 9. A marketing-research project that gathers sufficient information to help the business in its decision making would be described as A) Predictive. B) Efficient. C) Tedious. D) Thorough. Show Answer Correct Answer: D) Thorough. 10. Buy 'LED Television and a DVD Player' for Rs. 30, 000. This is an example of: A) Quantity gift. B) Discount. C) Rebate. D) Product combination. Show Answer Correct Answer: D) Product combination. 11. Modern concept of marketing starts with: A) Purchase. B) Storage. C) Consumer research. D) Promotion. Show Answer Correct Answer: C) Consumer research. 12. When a company sets a price for a product, which of the following are considered? A) Consumer perception and supply & demand. B) Cost of raw materials, supply & demand, competitor's price, consumer perception. C) Supply & Demand and Competitor's Price. D) Cost of raw materials and consumer perception. Show Answer Correct Answer: B) Cost of raw materials, supply & demand, competitor's price, consumer perception. 13. Which of the following is NOT usually defined as an element of the marketing mix? A) Product. B) People. C) Place. D) Profit. Show Answer Correct Answer: D) Profit. 14. Mansi, a shoe manufacturer for school students, decided to maximise profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production.Identify the marketing management philosophy adopted by Mansi. A) Production. B) Product. C) Marketing. D) Selling. Show Answer Correct Answer: A) Production. 15. A business's brand promise is intended to accomplish which goal? A) Name its product. B) Sell to the target market. C) Provide the customer. D) Use as a trademark. Show Answer Correct Answer: C) Provide the customer. 16. Symbol is used in which cases? A) Labelling. B) Publicity. C) Packaging. D) None of these. Show Answer Correct Answer: A) Labelling. 17. External marketing data comes from sources outside the business such as ..... A) Trade journals. B) Inventory records. C) Customer complaints. D) Sales forecasts. Show Answer Correct Answer: A) Trade journals. 18. Ken is developing a web page for a new bed-and-breakfast inn. He wants to add information on the web page that describes local tourist attractions and restaurants. To allow website visitors the ability to visit these other websites from the bed-and breakfast inn's website, Ken should create A) A site map. B) Portals. C) Cookies. D) Hyperlinks. Show Answer Correct Answer: D) Hyperlinks. 19. Which is not the mode of labelling? A) Descriptive. B) Formative. C) Utilitative. D) Periodic Index. Show Answer Correct Answer: C) Utilitative. 20. Performance that one party can offer to another that is essentially intangible is known as ..... A) Strategy. B) Distribution. C) Services. D) Satisfaction. Show Answer Correct Answer: C) Services. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books