This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 14 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 14 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is an example of excess demand: A) Price = $ 500, demand = 500, supply = 500. B) Price = $ 400, demand = 600, supply = 400. C) . Price = $ 600, demand = 400, supply = 600. D) Price = $ 700, demand = 300, supply = 700. Show Answer Correct Answer: B) Price = $ 400, demand = 600, supply = 400. 2. IT REFERS TO THE QUALIFIED AVAILABLE MARKET THAT THE COMPANY DECIDES TO PURSUE. A) POTENTIAL MARKET. B) AVAILABLE MARKET. C) TARGET MARKET. D) PENETRATED MARKET. Show Answer Correct Answer: C) TARGET MARKET. 3. One company licenses another to produce its product, or two companies jointly market their complementary products is known as ..... A) Strategic alliances. B) Promotional alliances. C) Logistics alliances. D) Product alliances. Show Answer Correct Answer: D) Product alliances. 4. It is helpful to think of goods and services as ..... A) Existing along a continuum. B) Similar. C) Different. D) Comprised of both logistics and tangible items. Show Answer Correct Answer: A) Existing along a continuum. 5. Which of the following could not be marketed? A) On-line trading, Business processing outsourcing etc. B) Sports events, Music concert etc. C) Visit Udaipur- "The City of Lakes". D) None of these. Show Answer Correct Answer: D) None of these. 6. Which of the following is an umbrella term referring to any type of Internet transaction: A) URL. B) E-commerce. C) Business. D) Website. Show Answer Correct Answer: C) Business. 7. The fact that snow-blowers tend to sell better in the North than in the South illustrates the importance of considering ..... in marketing planning. A) Climate. B) Urban living. C) Culture. D) Age. Show Answer Correct Answer: A) Climate. 8. Identify the type of market research data based on the characteristics below:Data collected by a company regarding sales of a particular product or time period, etc ..... A) Company data. B) Competitor data. C) Government data. D) Market research data. Show Answer Correct Answer: A) Company data. 9. Contains information about the product on its container, packaging, or the product itself. A) Labelling. B) Logo. C) Slogan. D) None of above. Show Answer Correct Answer: A) Labelling. 10. How can we sell more aggressively? A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: A) Sales. 11. Mansi took her niece Ridhima for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Idenfity the technique of sales promotion used by the company. A) Product combination. B) Quantity Gift. C) Refund. D) Gift. Show Answer Correct Answer: A) Product combination. 12. What does the selling function involve that makes it so important? A) Setting high prices. B) Displaying products. C) Contacting customers. D) Obtaining feeback from vendors. Show Answer Correct Answer: C) Contacting customers. 13. Which type of promotion would a company choose in order to raise the image of the company and/or its products? A) Advertising. B) Publicity. C) Personal Selling. D) Sales Promotion. Show Answer Correct Answer: B) Publicity. 14. Marketing means- A) Transfer of ownership. B) Selection of marketing technique. C) Selling agent & sales promotion. D) All of these. Show Answer Correct Answer: D) All of these. 15. The buying process starts when the buyer recognizes a A) Product. B) An advertisement for the product. C) A salesperson from a previous visit. D) Problem or need. Show Answer Correct Answer: D) Problem or need. 16. What might a business do if it is running out of a popular product? A) Order substitutes. B) Reduce the price. C) Hold a sale. D) Place a reorder. Show Answer Correct Answer: D) Place a reorder. 17. Which type of economic system occurs when both the government and individuals own factors of production? A) Command. B) Market. C) Traditional. D) Mixed. Show Answer Correct Answer: D) Mixed. 18. What does a group's leader do? A) Takes the meeting minutes. B) Puts the group on a certain course. C) Makes sure the group members agree. D) Follows up with everyone. Show Answer Correct Answer: B) Puts the group on a certain course. 19. A ..... is comprised of several product lines that can vary in breadth and depth. A) Product mix. B) Marketing mix. C) Company. D) Service. Show Answer Correct Answer: A) Product mix. 20. What is the communication by the marketer to its target customers regarding its products or services? A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: D) Promotion. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books