This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 15 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 15 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which tool of promotion mix is an impersonal paid form of communication? A) Sales promotion. B) Advertisement. C) Publicity. D) Personal selling. Show Answer Correct Answer: B) Advertisement. 2. Any group that has an interest or impact in the organization's ability to achieve the objectives are A) The suppliers. B) The intermediaries. C) The competitors. D) The publics. Show Answer Correct Answer: D) The publics. 3. Which of the subsequent terms best describes the environment that includes the forces getting ready to the corporate that has an effect on its ability to serve its customers-the company, suppliers, promoting channel companies, client markets, competitors, and publics? A) Macro environment. B) Global environment. C) Micro environment. D) Networked environment. Show Answer Correct Answer: C) Micro environment. 4. What stage is the longest A) Growth. B) Maturity. C) Introduction. D) Decline. Show Answer Correct Answer: B) Maturity. 5. A copywriter is part of which of the following Marketing Pathways? a. Marketing Communications b. Merchandising c. Marketing Research d. Professional Sales A) A. B) B. C) C. D) D. Show Answer Correct Answer: A) A. 6. Third factor of Marketing Mix is- A) Size of product. B) Place & distribution of product. C) Production of goods. D) Consumer. Show Answer Correct Answer: B) Place & distribution of product. 7. Type of products which cannot be sold without technical knowledge- A) Durable. B) Industrial. C) Convenience. D) None of above. Show Answer Correct Answer: B) Industrial. 8. The products concept holds that consumers will buy products that offer the most quality performance and features.These are refer as ..... A) Production. B) Product concepts. C) Selling Concept. D) Marketing concepts. Show Answer Correct Answer: B) Product concepts. 9. Marketers have long realized the benefits of morphing ..... purchase-transaction exchanges into long-term relationship marketing. A) Short-term. B) High quality. C) Customer. D) Product. Show Answer Correct Answer: A) Short-term. 10. Businesses that buy products for use in their operation A) Consumer market. B) Buyers market. C) Customer market. D) Industrial market. Show Answer Correct Answer: D) Industrial market. 11. "Business goods are often purchased by trained purchasing agents, who must follow their organizations purchasing policies, constraints and requirements." What is that known as? A) Professional purchasing. B) Buying influence. C) Either option A or B. D) Formal purchasing. Show Answer Correct Answer: A) Professional purchasing. 12. Different parts of a business consider as one single entity is known as? A) Environmental marketing. B) Holistic marketing. C) Societal marketing. D) Industrial marketing. Show Answer Correct Answer: B) Holistic marketing. 13. In order to promote the habit of health and hygiene among weaker sections of the society, Home Products has launched low cost packs of hand wash. Identify the type of marketing philosophy being adopted by the company. A) Product Concept. B) Production Concept. C) Marketing Concept. D) Societal Marketing Concept. Show Answer Correct Answer: B) Production Concept. 14. Differences in ..... and preferences require that different products be provided to satisfy the different segments' needs. A) Companies. B) Targets. C) Perceptions. D) Consumers. Show Answer Correct Answer: C) Perceptions. 15. What are the three types of research? A) Causal, Exploratory, and Observational. B) Descriptive, Exploratory and Causal. C) Open ended questions, Closed ended questions, and Focus Groups. D) Primary, Secondary, and Sampling. Show Answer Correct Answer: B) Descriptive, Exploratory and Causal. 16. Which of the following firms is most likely to seek radical innovation? A) A traditional publishing company. B) A small scale FMCG company. C) A firm that procures and markets wheat. D) A high-tech firm in telecommunications. Show Answer Correct Answer: D) A high-tech firm in telecommunications. 17. The marketing objectives section of a marketing plan includes information about ..... A) The company's finances. B) The desired target market(s). C) Potential issues the marketing team must overcome. D) Marketing strategies and programs. Show Answer Correct Answer: C) Potential issues the marketing team must overcome. 18. Needs of ..... are being focused in Marketing. A) Customer. B) Producer. C) Retailer. D) Wholesaler. Show Answer Correct Answer: A) Customer. 19. Beta company makes items you typically see in a sports store. If they sell golf balls, which of the following would be expansion in the breadth direction? A) First aid. B) Golf clubs. C) Soccer balls. D) Fishing gear. Show Answer Correct Answer: C) Soccer balls. 20. Select the factor based on the explanation:Companies will change the position of their product in the market in order to better compete. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: E) Repositioning. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books