This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 16 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 16 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Obtaining, developing, or improving a product is: A) Channel management. B) Selling. C) Market share. D) Product/service management. Show Answer Correct Answer: D) Product/service management. 2. The owners of the Totally Outrageous Shoe Store decided to rent store space next to a music store where teenagers frequently shop. What did the owners' decision add to their product? A) Promotion. B) Place utility. C) Time utility. D) Improved distribution. Show Answer Correct Answer: B) Place utility. 3. Planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services refers to A) Management. B) Financial management. C) Marketing management. D) None of these. Show Answer Correct Answer: C) Marketing management. 4. Which of the following exemplifies clear and correct definition what Brand is? A) Its a strategy. B) The most valuable intangible assets. C) The customer-based-centered strategy. D) All of the choices are correct. E) Choices are correct except choice B. Show Answer Correct Answer: B) The most valuable intangible assets. 5. The business orientation should not be short-sighted too serve only consumers needs. It should also consider large issues of long-term social welfareThe marketing management philosophy highlighted above is: A) The marketing concept. B) The societal marketing concept. C) The selling concept. D) None of above. Show Answer Correct Answer: B) The societal marketing concept. 6. XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads? A) Product popularity. B) Research methods. C) Economic resources. D) Competitor activity. Show Answer Correct Answer: A) Product popularity. 7. A marketing plan is designed to attract target customers through a set of ..... A) Workshops. B) Strategies. C) Rules. D) Mergers and acquisitions. Show Answer Correct Answer: B) Strategies. 8. Training employees on safety procedures is an example of which of the following ways to manage risk? A) Avoid. B) Shift. C) Retain. D) Reduce. Show Answer Correct Answer: A) Avoid. 9. What type of segmentation occurs when Bath & Body Works sells a new lotion that will leave skin feeling smooth and younger looking? A) Demographics. B) Psychographics. C) Geographics. D) Product Benefit. Show Answer Correct Answer: D) Product Benefit. 10. Marketing is a process which aims at A) Production. B) Profit making. C) Selling products. D) Satisfaction of customer needs. Show Answer Correct Answer: D) Satisfaction of customer needs. 11. Name the process of creating a unique name and image for a product in the minds of consumers? A) Product positioning. B) Repositioning. C) Branding. D) Labelling. Show Answer Correct Answer: C) Branding. 12. Customer service representatives fall under which pathway? A) Marketing Management. B) Merchandising. C) Marketing Research. D) Marketing Communications. Show Answer Correct Answer: D) Marketing Communications. 13. Scope of ..... is limited but scope of ..... is wider. A) Marketing, selling. B) Selling, marketing. C) Marketing, Publicity. D) Selling, Manufacturing. Show Answer Correct Answer: B) Selling, marketing. 14. Advertisment helps in ..... size of business. A) Narrow. B) Limited. C) Wide/Large. D) Medium. Show Answer Correct Answer: C) Wide/Large. 15. REMIEL JACOB MONITOR THE CHANGES IN POPULATION TO BE UPDATED IN THE CHANGES HAPPENING IN WHAT ENVIRONMENTAL FORCE? A) DEMOGRAPHIC ENVIRONMENT. B) ECONOMIC ENVIRONMENT. C) TECHNOLOGICAL ENVIRONMENT. D) POLITICAL LEGAL ENVIRONMENT. Show Answer Correct Answer: A) DEMOGRAPHIC ENVIRONMENT. 16. What is the relationship between data and information? A) Data and information are the same thing. B) Data are used to create information. C) Information is used to create data. D) Data and information are not related. Show Answer Correct Answer: B) Data are used to create information. 17. Personally communicating with the customer in order to help them purchase a product. A) Promotion. B) Marketing Information Systems/Market Research. C) Selling. D) Pricing. Show Answer Correct Answer: C) Selling. 18. It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. A) Marketing Environment. B) Macroenvironment. C) Microenvironment. D) None of above. Show Answer Correct Answer: A) Marketing Environment. 19. Charlie wants to be self-employed. Which career in the Marketing, Sales, and Service career cluster has the highest rate of self-employment? A) Street Vendor. B) Merchandise Displayer. C) Demonstrator. D) Real Estate Agent. Show Answer Correct Answer: A) Street Vendor. 20. Pricing is often used in a firm's ..... strategy. A) Profits. B) Advertising. C) Value & image. D) Product & management. Show Answer Correct Answer: B) Advertising. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books