This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 17 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 17 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. TAMAGOCHI TOY ONLY LAST FOR LESS THAN A YEAR IN THE MARKET. THIS IS AN EXAMPLE OF ..... A) TREND. B) FASHION. C) MEGATREND. D) FAD. Show Answer Correct Answer: D) FAD. 2. What am I? The purchasing dept. reorders items like office supplies and bulk chemicals on a routine basis and chooses from suppliers on an approved list. A) Modify rebuy. B) Straight rebuy. C) New task. D) All the above. Show Answer Correct Answer: B) Straight rebuy. 3. What are the four stages in the product life cycle? A) Introduction, Growth, Climax, Decline. B) Start, Growth, Decline, Retire. C) Introduction, Growth, Maturity, Decline. D) Conceptualisation, Introduction, Maturity, Decline. Show Answer Correct Answer: C) Introduction, Growth, Maturity, Decline. 4. Which of the following is a consideration in the price element of marketing: A) Will the business use publicity?. B) Where will the products be stored?. C) Should the business offer discounts?. D) When will research be conducted?. Show Answer Correct Answer: C) Should the business offer discounts?. 5. The pyramid of corporate social responsibilities contains all of the following components EXCEPT: A) Economic responsibilities. B) Cultural responsibilities. C) Ethical responsibilities. D) Legal responsibilities. Show Answer Correct Answer: B) Cultural responsibilities. 6. As output of each worker increases, A) Productivity increases and profits increase. B) Productivity decreases and profits increase. C) Productivity increases and profits decrease. D) Productivity decreases and profits decrease. Show Answer Correct Answer: A) Productivity increases and profits increase. 7. In a ....., competitors strategic positions in major geographic or national markets are affected by their global positions. A) Global firm. B) Global Industry. C) Dealership. D) Competitive structure. Show Answer Correct Answer: B) Global Industry. 8. What are the streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand. A) Paid media. B) Earned media. C) Nonpaid media. D) Owned media. Show Answer Correct Answer: B) Earned media. 9. The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is A) Advertising. B) Marketing. C) Utility. D) Market share. Show Answer Correct Answer: B) Marketing. 10. Products which are usually purchased due to adversity and high promotional back up rather than desire are called as: A) Sought goods. B) Unique goods. C) Unsought goods. D) Preferred goods. Show Answer Correct Answer: C) Unsought goods. 11. Tangible items are A) Utilities. B) Value. C) Goods. D) Services. Show Answer Correct Answer: C) Goods. 12. When the demand of a product is inelastic, the firm is in a position to fix ..... prices. A) Higher. B) Lower. C) Similar. D) Competitive prices. Show Answer Correct Answer: A) Higher. 13. The term market may be understood in which of the following contexts? A) Geographical area covered. B) Type of buyers. C) Quantity of goods transacted. D) All of the above. Show Answer Correct Answer: D) All of the above. 14. The results of descriptive research are often ..... A) Qualitative. B) Vague. C) Unreliable. D) Quantitative. Show Answer Correct Answer: D) Quantitative. 15. The Underwriters Laboratory seal on an electrical product indicates A) Quality and safety backed by a testing organization. B) A guarantee by the manufacturer. C) The product can be returned. D) Standard grades established by the federal government. Show Answer Correct Answer: A) Quality and safety backed by a testing organization. 16. People in this category are looking for the lowest prices because they want the best value for their money. A) Seller's Market. B) Buyer's Market. C) Government. D) Market. Show Answer Correct Answer: B) Buyer's Market. 17. Employees who arrive at work on time and direct their own work-related activities during the course of the day usually possess positive ..... skills. A) Personal-orientation. B) Self-conceptual. C) Inner-qualitative. D) Self-managerment. Show Answer Correct Answer: D) Self-managerment. 18. A ..... is a structured approach to assessing the source s and outcomes of brand equity and the way marketing activities create brand value. A) Value chain. B) Brand value chain. C) Program chain. D) None of above. Show Answer Correct Answer: B) Brand value chain. 19. Select the factor based on the explanation:Marketers spend a lot of money and research on creating a brand image that customers will recognize and remain loyal to. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: B) Branding. 20. The changing age structure population. A) Political Environment. B) Demographic Environment. C) Economic Environment. D) Natural Environment. Show Answer Correct Answer: B) Demographic Environment. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books