This quiz works best with JavaScript enabled. Home > Economy > Business > Marketing Management – Quiz 18 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Marketing Management Quiz 18 (20 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Car dealers emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function? A) Product/service management. B) Marketing information management. C) Selling. D) Distribution. Show Answer Correct Answer: C) Selling. 2. Management is important in an organization because it actually A) Determines what customers will be targeted. B) Maintains financial statements for a business. C) Produces products and runs machinery. D) Establishes rules and policies as well as puts operating plans into action. Show Answer Correct Answer: D) Establishes rules and policies as well as puts operating plans into action. 3. ..... are the attributes of a product or service. A) Function. B) Marketing Mix. C) Share. D) Utility. Show Answer Correct Answer: D) Utility. 4. Example of Non-metalic goods is- A) Food. B) Machinery. C) Music. D) None of these. Show Answer Correct Answer: C) Music. 5. Company XYZ has predicted it will sell 3, 000 new microwaves during the "Back to School" sale. Which marketing function is this business using? A) Market planning. B) Risk management. C) Promotion. D) Channel Management. Show Answer Correct Answer: A) Market planning. 6. It is an impersonal and paid tool of promotional mix: A) Publicity. B) Personal selling. C) Advertising. D) Sales Promotion. Show Answer Correct Answer: C) Advertising. 7. Responsible for building and growing a company or organization's brand. A) Brand Management. B) Promotion. C) Advertising. D) None of above. Show Answer Correct Answer: A) Brand Management. 8. ..... is called marketer A) Satisfaction Seeker. B) Satisfaction Provider. C) Seller. D) Service Provider. Show Answer Correct Answer: B) Satisfaction Provider. 9. The results of exploratory research are often ..... A) Specific. B) Qualitative. C) Quantitative. D) Unusable. Show Answer Correct Answer: B) Qualitative. 10. Characteristics such as shopping patterns and decision-making processes are: A) Demographics. B) Psychographics. C) Geographics. D) Behavioral. Show Answer Correct Answer: D) Behavioral. 11. ..... is want for specific product backed by ability to pay. A) Want. B) Need. C) Customer. D) Demand. Show Answer Correct Answer: D) Demand. 12. The purpose of this marketing function is to set an financial charge for a product that will maximize profit A) Channel Management. B) Product Service Management. C) Marketing Planning. D) Marketing Information Management (MIM). E) Pricing. Show Answer Correct Answer: E) Pricing. 13. What is the relationship between research purpose and research design? A) Purpose dictates design. B) There is no relationship between the two. C) Design is more important than purpose. D) Design in unnecessary. Show Answer Correct Answer: A) Purpose dictates design. 14. In a company's micro environment all of the following would be considered EXCEPT A) Political forces. B) Marketing channel firms. C) Publics. D) Customer markets. Show Answer Correct Answer: A) Political forces. 15. Gender, age and income are all qualities of what segmentation base? A) Geographic. B) Psychological. C) Education. D) Demographic. Show Answer Correct Answer: D) Demographic. 16. Mel is about to decide which job to take-using only the facts. As she compares and contrasts information about each job opportunity, Mel is showing that she is aware of which decision-making influence: A) Input. B) Framing. C) Logic. D) Style. Show Answer Correct Answer: C) Logic. 17. Customer is the ..... of the market A) Servant. B) King. C) Sympathiser. D) Seller. Show Answer Correct Answer: B) King. 18. Obtaining the money needed to start and operate a business is a marketing function known as ..... A) Market research. B) Pricing. C) Distrubuting. D) Financing. Show Answer Correct Answer: D) Financing. 19. Eureka Forbes uses its own sales force to reach its prospective customers. Which type of distribution channel is used by Eureka Forbes? A) Zero-level. B) One-Level. C) Two-level. D) Three-Level. Show Answer Correct Answer: A) Zero-level. 20. A financial advisor receives a bonus for selling a certain mutual fund. Her reason for taking this action, which some consider unethical, might be that the action A) Is acceptable in foreign cultures. B) Is committed by unethical employees. C) Benefits the community. D) Is accepted within the industry. Show Answer Correct Answer: D) Is accepted within the industry. ← PreviousNext →Related QuizzesEconomy QuizzesMarketing Management Quiz 1Marketing Management Quiz 2Marketing Management Quiz 3Marketing Management Quiz 4Marketing Management Quiz 5Marketing Management Quiz 6Marketing Management Quiz 7Marketing Management Quiz 8Marketing Management Quiz 9 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books